Ever wondered what happens to a sheep’s fleece after shearing? Turns out, it’s not just for jumpers. The AG Show team caught up with a farmer who’s breaking new ground by turning wool into ropes on a commercial scale - and get this, they’re apparently brilliant for harvesting seaweed. Who knew?

They also dive into the latest push from AHDB to champion British pork. So don’t be surprised if you spot a new ad popping up during the break of the latest Ant & Dec show - we’re really going for it.

And to top it off, there’s a rundown of the newly released beef market outlook, in case you want the inside line on what’s happening in the sector.

SOME USEFUL BITS

Choose Sustainable Rope: 100% NATURAL BRITISH WOOL PRODUCTS

Pork marketing campaign returns bigger than ever | AHDB

Beef market outlook | AHDB

Tackling mental health in the farming community of Herefordshire

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

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2. Get information on the latest AHDB events, webinars, market insights and more
3. Receive important updates such as disease alerts

With the weather getting more unpredictable by the year, The AG Show welcomes back Nuffield Scholar Hattie McFadzean to chat through practical ways our dairy farms can toughen up and stay climate‑resilient.

We’re also digging into how the boom in GLP‑1 weight‑loss drugs could open up some big opportunities - and a few challenges - for the industry.

Plus, we get the latest on what’s happening in the pork market. And with Yellow Wellies’ Mind Your Head campaign in full swing, we’re taking a moment to talk about mental health too.

SOME USEFUL BITS

Nuffield Farming Scholarships Trust | AHDB

Hattie McFadzean | Nuffield Farming Scholarships

Cutting through the fat: How GLP-1 drugs are affecting the dairy market | AHDB

Pork market outlook | AHDB

Mind Your Head - YellowWellies.org

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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

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The AG Show is going global this week, kicking things off with an absolutely wild story from a 2,000‑mile harvest adventure across the U.S.

Eleanor Gilbert - you might know her as Berkshire Farm Girl - jumps on the mic with Hannah and Charlotte to share what it was really like travelling the Great Plains for six months. We’re talking eight states, 1,000 hours in a combine and helping to bring in a massive 130,000 acres of crops. And guess what? She’s already got her sights set on Australia next.

We’re also hearing from Hattie McFadzean, an AHDB‑backed Nuffield Scholar, about her whirlwind study tour through five different countries… plus plenty more along the way.

SOME USEFUL BITS

Berkshire Farm Girl – Follow Me on my Journey educating the world on diverse farming practices

Nuffield Farming Scholarships Trust | AHDB

Agri Market Outlook | AHDB

Dairy market outlook | AHDB

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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

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Ever wondered what really happens when you start handing over the family farm to the next generation? That’s exactly what Lisa Edwards is navigating on her cereals and potato farm up in Lancashire - and she’s spilling all in this episode of The AG Show as we dive back into the world of succession planning.

Fancy making your own trainers? Yep, actual trainers. We meet the Wiltshire farmer turning cow hides into a hands-on sneaker‑making workshop.

And have you ever been to the British Cattle Breeding Club Conference? No worries if not - Hannah’s got you covered with the inside scoop on what went down and what headwear was spotted.

Oh, and Charlotte's got a new sofa don't you know?!

SOME USEFUL BITS

Succession planning | AHDB

Andy Rummings Beef | Grass fed beef

British Cattle Breeders Club

UK Ruminant Antibiotic Stewardship Roadmap

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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

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3. Receive important updates such as disease alerts

The AG Show dives into how red meat and dairy are being pushed in the Let’s Eat Balanced campaign - and we take a closer look at whether all that marketing magic could actually give milk prices a boost.

We’re also asking one of farming’s biggest questions: how on earth do you pass a farm on to the next generation? This episode kicks off the first of our two‑parter on the sometimes‑messy, always‑important world of succession planning.

And finally… tissues at the ready. As we say goodbye to presenter Tom, we send him off with a proper brain‑bender: cattle genetics. Naturally, he’s calling in the F.I.E.L.D. Agents for backup — because let’s be honest, even the acronyms need decoding.

SOME USEFUL BITS

Let’s Eat Balanced marks five years of success supporting British farming | AHDB

Succession planning | AHDB

EBVs and indexes for suckler herds | AHDB

EnviroBeef | AHDB

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Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

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2. Get information on the latest AHDB events, webinars, market insights and more
3. Receive important updates such as disease alerts

Farm data – what’s the deal? Who’s using it, and can you really trust the folks looking after it? This week on The AG Show, we dive into the topic that’s becoming a big deal for farming.

We’ll take a quick look back at how our red meats stacked up over Christmas, and then look ahead to what’s on the NSA’s Lambing List.

Oh, and guess what? F.I.E.L.D. Agents are back – fighting rural crimes against plain English (because jargon is so last season).

SOME USEFUL BITS

Farm Data Exchange (FDE) | AHDB

Christmas 2025: Lamb wins big, turkey tumbles and convenience is king | AHDB

Lambing List | National Sheep Association

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

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As we roll into the new year, The AG Show is diving into the latest trends shaping how health‑conscious consumers are eating. From the rise of high‑protein and high‑fibre everything, to the buzz around weight‑loss jabs and supplements, AHDB’s consumer guru Vanessa Adamson and nutrition and health top bod Kate Arthur help us make sense of it all. They join Charlotte, Hannah and Tom to unpack what these shifts could mean for our plates -and our farmers.

Plus, Farmer Tom is back! He’s giving us an update on his Farmer Time charity and how it’s reconnecting kids with the fields and farms where their food begins.

SOME USEFUL BITS

The new consumer health revolution | AHDB

2026 consumer health predictions | AHDB

Farmer Time | Connecting Classrooms & Farms

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Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

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The AG Show is wrapping up 2025 with a bang – and by bang, we mean a big, juicy quiz!

This time, Producer Martin flips the script and takes over as quizmaster, putting presenters Charlotte, Hannah and Tom in the hot seat.

The questions? A mix of all things food and farming in 2025 plus a sprinkle of festive Christmas fun. But that’s not all – the final round, Barnyard Banter, is pure chaos. The gang has to guess farming-related things based on clues from kids. Yep, kids.

So… who’s going to nail it and who’s going to crash and burn? Have a listen to find out!

GET IN TOUCH

Charlotte, Hannah, and Tom would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

1. Easily update your preferences and contact information
2. Get information on the latest AHDB events, webinars, market insights and more
3. Receive important updates such as disease alerts