AI Built A Website, Hired Our Team… Cost Us Less, Did More cover art

AI Built A Website, Hired Our Team… Cost Us Less, Did More

AI Built A Website, Hired Our Team… Cost Us Less, Did More

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Hiring used to be a slow grind: post a role, drown in resumes, miss great people because you can’t move fast enough. We put that to the test by running an international search for high-skill web developers, pulling in roughly 150 applicants in two days, then using AI to cut the pile down to a tight shortlist we could actually interview. The result surprised us: within a couple of days we hired two developers, and our existing team was genuinely impressed by the skill level that surfaced.

From there, we zoom out into what this speed means for the future of work. If a candidate shows up with their own AI “team” already set up, copywriting, video editing, research, and more, are you hiring one person or an entire capability stack? We talk about why AI literacy is quickly becoming a baseline skill in marketing and digital roles, and why the people who learn to orchestrate tools well will pull away from the pack.

We also get practical about AI website development and automation. One of us built a client site in about six hours and estimates around $6,000 AUD saved, but we’re honest about the trade-offs: updates can be clunky, tiny design tweaks can derail outputs, limits and crashes still happen, and complex CMS-style sites remain a challenge. Finally, we connect the dots to bigger business economics: AI-driven efficiency, the risk of hollowing out mid-level roles, and why expensive CRM platforms like Salesforce and even HubSpot face real pressure as AI makes “big company” capabilities cheaper.

Subscribe for more real-world AI workflows, share this with a teammate who’s still doing things the slow way, and leave a review with your take: would you trust AI to help choose who gets the interview?

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