In this episode of The Six Sells Podcast, Mike Nicholson spoke to Rob Webster, Founder and CEO of TAU Marketing Solutions. Rob’s impressive portfolio includes CSO at Kindred and Crimtan, Global VP of Strategy at CvE plus strategic roles at Plug Media, InfoSum, Sub2 and Mediacom.

Here are some of the topics we discussed in this episode.

The top three questions that marketers are asking AI right now

Machine learning and LLM’s

Predictions are the points

Having a framework and what data you are trying to extract

Custom GPT’s and seeing what’s possible

The pros and cons of each LLM

Leaning into new techniques

Risk profiles

The importance of coding

The changing role of the engineer

Vetting the final output

Bringing ideation to life within the hour

Using AI to spark ideas

Trust and reliability

The human level loop and fallibility

The small company advantage

Transforming spaces

The big company ‘moat’

Engaging and talking and finding what works for you

Recognising your own value in the system

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With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.