Can you ride a bike with reverse steering? It sounds simple, but it requires unlearning years of muscle memory. That is exactly what AI demands of modern business leaders: the ability to unlearn established rules to keep from crashing.

Knownwell CMO Courtney Baker, CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao kick off a new four-part miniseries dedicated to the hardest part of AI adoption: change management. David and Mohan argue that the biggest friction point isn't technology, but the mindset shift from a deterministic world to a probabilistic one where judgment is required. They outline a playbook for 2026, explaining why you must anchor on value creation rather than efficiency to succeed.

We also air Part 1 of Pete Buer's conversation with Tom Davenport, a world-renowned thought leader and President's Distinguished Professor at Babson College. Tom connects the history of business process re-engineering to the current AI moment, warning leaders that using AI solely for headcount reduction is a strategic error.

All of that PLUS Pete breaks down conflicting market data on AI Agents. Does 57% of the market have agents in production, or is it only 11%? Pete explains why this definition gap from two recent reports matters and how to distinguish between a software feature and true enterprise agentic architecture.

Watch this episode on YouTube: https://www.youtube.com/watch?v=VFmHtua_Zfo

Get the commercial intelligence you need to drive your business forward with a free trial of Knownwell: www.knownwell.com/30days

89% of jobs will be impacted by AI next year. So what does that mean for services firms in 2026?

Pete Buer is joined by Chris Barbin and Michelle Swan of Tercera to break down insights from The New Services Playbook—and why "Services as Software" is reshaping everything from pricing models to delivery.

They explore why AI isn't an extinction-level event, how firms are taking share with smaller teams and faster delivery, and what it takes to stay trusted in a world where clients demand outcomes, not hours.

Plus: Pete digs into fresh data on workforce shifts and why internal alignment around AI is your new leadership challenge.

Download the report here! https://tercera.io/ai-era-services-transformation/

Test your commercial intelligence at www.knownwell.com/30days

Watch on YouTube: https://youtu.be/Ni_jHHVHoqI

Is client-centricity actually holding you back?

The team challenges conventional wisdom in this conversation on the account-based enterprise—a smarter, more sustainable model for growth. Courtney Baker, David DeWolf, and Mohan Rao dig into why client-first thinking often falls short, how CRMs give you a rearview mirror when you need headlights, and what it takes to shift from episodic touchpoints to proactive relationship intelligence.

Pete Buer breaks down Meta's bold move to tie employee performance to AI impact—and the potential creativity crisis that could follow. Plus, catch highlights from David's LinkedIn Live with Brian Shea on spotting churn risks before they ignite.

Watch on YouTube: https://youtu.be/t1fZKbiJCi0

https://www.knownwell.com/30days