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AI: Machine-Made Marketing

AI: Machine-Made Marketing

Written by: AI: Machine-Made Marketing
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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. ​

Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

Copyright 2025 All rights reserved.
Economics Marketing Marketing & Sales
Episodes
  • How AI Is Rewriting the Brand–Consumer Relationship with Domenic Venuto, Horizon Media
    Jan 14 2026

    AI is no longer a feature—it’s the invisible operating system shaping how consumers experience brands every day. From connected kitchens and cars to predictive personalization and real-time decisioning, AI is quietly raising expectations across every touchpoint.

    In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media, the world’s largest independent media agency. Venuto shares insights from CES, explains how AI is collapsing traditional marketing roles into real-time collaborative workflows, and makes the case for agencies reclaiming their role as true strategic partners—not just executional middlemen.

    We explore why independence can be a competitive advantage in an AI-first world, how AI-native platforms are transforming client relationships, and what will separate agencies that thrive from those that fall behind as AI reshapes marketing at speed.

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    15 mins
  • Deep Learning, IntentGPT, and the New Rules of Performance Marketing — With Jaysen Gillespie of RTB House
    Dec 7 2025
    In a marketing world reshaped by privacy shifts, fragmented identity, and the rise of next-generation AI, performance advertisers face both a reckoning and a renaissance. In this episode of AI: Machine-Made Marketing, we sit down with Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House, to break down how deep learning is redefining personalization, why contextual targeting is being reborn, and how marketers should prepare for the volatile years ahead. Jaysen unpacks the evolving “cookie-reduced ecosystem,” the difference between machine learning and true AI, and why the marketers who win will be the ones who embrace curiosity, diversify their toolkits, and lean into incrementality as their guiding metric. He also takes us behind the scenes of IntentGPT, RTB House’s breakthrough approach to contextual relevance powered by large language models.
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    21 mins
  • How Imagination Is Rewriting Experiential Creativity with Simon Levitt
    Dec 1 2025

    In this episode of AI: Machine-Made Marketing, we sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing — not just behind the scenes, but at the front lines of customer engagement.

    Simon shares how generative and conversational AI are accelerating creative development, enabling rapid prototyping, and giving brands smarter, more contextual ways to interact with audiences. He explains why “depth, not scale” is the new frontier of personalization, and how natural-language interfaces are becoming powerful storytelling tools inside physical experiences.

    From Apple Vision Pro experiments to AI-assisted pre-visualization, to combining computer vision, agents, and generative models into entirely new customer journeys, Simon pulls back the curtain on the technologies reshaping experience design. He also unpacks the challenges — hallucinations, QA, feasibility checks, production realities — and why skilled humans remain essential in the creative loop.

    If you’re curious about where experiential marketing goes next, or how AI can elevate in-person brand moments in ways that were impossible just a few years ago, this conversation delivers the roadmap.

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    22 mins
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