What if the reason most sales reps fail has nothing to do with talent, scripts, or systems?

In this episode, I sit down with Adam Tronnier, National Sales Director at One Solutions, to unpack one of the most raw and instructive stories in the home services industry.

Adam went from:

- Multiple prison sentences

- Living out of a PT Cruiser

- Knocking doors for five months without getting paid

…to helping build $100M+ in roofing sales, leading 100+ reps across multiple states, and creating a culture where people most companies overlook become top producers.

This is not a motivational episode.

It’s a real conversation about execution, discipline, leadership, and culture—especially in door-to-door and sales-driven contracting businesses.

In this episode, we cover:

- Why discipline beats systems in sales (and when systems actually hurt performance)

- The real reason most reps quit right before they would’ve broken through

- How Adam built elite producers without micromanaging or over-engineering

- Why door knocking and reps in the field matter more than CRMs and dashboards

- How to recruit, train, and retain second-chance talent others ignore

- What private equity got right in scaling sales without destroying culture

- Why leadership must be built in the field, not behind a desk

Adam also shares how his platform Redemption Blueprint is documenting real second-chance success stories—showing what’s possible when people are given structure, belief, and accountability.

If you’re a contractor, sales leader, or owner trying to scale without losing your soul, this episode will challenge how you think about:

- Sales training

- Recruiting

- Culture

And what actually creates long-term performance

🎧 Listen now—and decide whether you’ve been over-complicating growth when execution was the real answer all along.

📌 If your service is urgent (roof leaks, burst pipes, no AC)… Google and LSA will feed your crew.

📌 If your service is visual, emotional, or aspirational (remodeling, painting, windows, flooring)… Meta and YouTube are your goldmine.

📌 And if you don’t know which category you fall into?

You’re probably burning money right now without even knowing it.

🎯 Want a marketing system built specifically for your trade that actually gets results?

👉 Book a Free Demo Call: contractormarketingpros.net/calendar

We help contractors get found online, generate quality leads, and dominate their local markets.

Let’s build your machine.

🔔 Subscribe for more no-fluff contractor marketing content every week.

📞 Questions? Drop them in the comments or reach out directly.

Thanks for watching. Now let’s go get some leads. 💥

Links & Resources:

Instagam: https://www.instagram.com/adamtronnier/

Linkedin: https://www.linkedin.com/in/adam-tronnier-b69312301/

Facebook: https://www.facebook.com/adam.tronnier.58/

Website: https://redemptionblueprint.com/

Prowest LLC: https://www.linkedin.com/company/prowest-roofing-restoration/

Today’s episode is one of my favorites because it cuts through a lot of the noise happening right now around AI, marketing, and growth in the home services industry.

My guest is Dmitry Lipinskiy founder of Roofing Insights.

Dmitry is a former roofing contractor, a long-time content creator, and one of the most consistent voices in our industry when it comes to calling out what actually works — and what’s just hype.

We first met years ago when he was still running his roofing company and just starting his YouTube channel, and watching how far he’s taken that platform since then has been incredible.

In this conversation, we don’t treat AI like a magic solution. Dmitry has a very clear stance: AI doesn’t make you smarter — it makes you dumber if you don’t know how to think.

We talk about why so many contractors chase tools instead of fundamentals, why discipline beats technology every time, and how most people already know what they need to do… they just don’t do it.

We get into how Dmitry actually uses AI in real life — not to replace thinking, but to proofread, structure ideas, improve content, and save time when he hits a wall. We talk about why content marketing works better than ads long-term, how trust compounds, and why consistency matters more than talent.

We also dive into branding, referrals, and the emotional side of the customer journey — why two contractors can do the same quality work, but one gets all the referrals. Dmitry explains why memorability, communication, and experience matter more than craftsmanship alone.

This episode is for contractors who are tired of chasing shortcuts and want to build something real — whether that’s a brand, an audience, or a business that lasts. It’s about thinking clearly, simplifying instead of overcomplicating, and doing the unsexy work consistently.

If you’re trying to figure out how AI, content, branding, and discipline actually fit together — and what not to waste your time on — this conversation will give you a lot to think about.

Let’s get into it.

👉 Want to see how your business compares or where you may be leaking leads?

Book a free strategy call here: https://contractormarketingpros.net/calendar

We help contractors build scalable marketing systems, protect local visibility, and grow without losing control of the basics.

🔔 Subscribe for more real-world contractor growth breakdowns.

Links & resources:

Linkedin: https://www.linkedin.com/in/dmitry-lipinskiy-aa5b948a/

Facebook: https://www.facebook.com/dmitrylipinskiy

Website: https://www.roofinginsights.com/

The Math Behind Marketing: How Contractors Should Actually Measure ROI

Most contractors don’t have a marketing problem.

They have a visibility problem.

In this episode, Mauricio sits down with Corey Combs, owner of South Shore Roofing & Exteriors in Tampa, Florida, for an honest conversation about the math behind marketing — and why so many contractors feel burned, confused, or disappointed by their results.

Corey isn’t a marketer. He’s a contractor who got tired of guessing.

After years of trying to reconcile agency reports with what was actually happening inside his CRM, he realized the real issue wasn’t lead quality or ad platforms — it was the lack of clear, end-to-end tracking from first contact to closed job.

This episode breaks down what most contractors never see:

- The difference between a contact, a lead, a booked appointment, and a customer

- Why cost per lead is a misleading metric if you don’t know your cost per booked appointment and cost per acquisition

- How CRM discipline (or lack of it) quietly destroys attribution and trust

- Why “bad leads” are often really process or follow-up problems

- How existing customers, spam, and mis-tagged leads distort marketing reports

- Why booked appointments don’t matter if they don’t show up or convert

- How funnel math exposes sales issues without turning into a blame game

- Why no attribution system is perfect — and why directionally correct data still wins

- How understanding your numbers changes the relationship between contractors and agencies

Instead of hype, tools, or tactics, this conversation focuses on something far more important: replacing emotion with data.

If you’ve ever felt unsure whether your marketing is actually working, struggled to trust reports, or made decisions based on frustration instead of facts, this episode will give you the clarity you’ve been missing.

It’s not about spending more.

It’s about understanding what you’re already spending — and why.

👉 Want to see how your business compares or where you may be leaking leads?

Book a free strategy call here: https://contractormarketingpros.net/calendar

We help contractors build scalable marketing systems, protect local visibility, and grow without losing control of the basics.

🔔 Subscribe for more real-world contractor growth breakdowns.

Links & Resources:

Instagram: https://www.instagram.com/southshoreroofingandexteriors/

Linkedin: https://www.linkedin.com/company/southshore-roofing-exteriors/

YouTube: https://www.youtube.com/channel/UCuSTqyiihxDvtgmwiv9iP-g

Website: https://southshorecontractorstampa.com/