What’s the secret to working smarter, not harder, in journalism and PR with AI tools?

Find out how the right tools can transform your writing, research, and visual content creation.

AI tools are revolutionizing journalism, PR, and content creation, but choosing the best ones can feel overwhelming.

Whether you're a seasoned pro or just starting, this episode will help you navigate free vs. paid tools while protecting your data and maintaining your professionalism.

In this episode you’ll learn:

1. The best free AI tools for writing, research, and visuals—and when to consider premium upgrades.
2. How to protect sensitive data while using AI tools for your projects.
3. Time-saving tips for integrating tools like ChatGPT, Canva, and Otter AI into your workflow.

Don’t miss out—play this episode now to discover how AI can help you streamline your work and achieve better results!

In today's episode ...

We’re joined by Adam Harder, co-founder of the innovative platform InPress. InPress is changing how journalists and audiences connect through facts, not filtered algorithms. InPress uses AI to create genuine, story-driven social connections based on factual journalism, aiming to build community and media literacy in the digital age.

This episode is packed with insights for journalists seeking ethical ways to leverage AI, build engagement, and avoid echo chambers. Whether you’re a tech enthusiast or hesitant about AI, Adam’s tips and real-world applications offer practical, no-nonsense guidance on using AI to stay relevant without losing your integrity.

Tune in to Discover These Top 5 Actionable Takeaways:

1. Use AI to Foster Genuine Connections Through News

   • Discover how InPress uses AI to match users based on news preferences instead of personal data. This unique approach turns news into a community builder, giving journalists a new way to connect with their audience through meaningful stories, not echo chambers.
   
   

2. Leverage Data for Media Literacy and Engagement

   • Learn how AI-driven platforms like InPress can analyze user emotions and reactions to news, providing journalists with feedback on audience interests without bias. This data can help journalists create content that resonates while promoting media literacy.
   
   

3. Balance the News Feed for a Broader Perspective

   • Adam explains InPress’s strategy of presenting a balanced feed, like a digital newspaper, to prevent echo chambers. This approach allows audiences to see diverse perspectives, offering journalists a blueprint for presenting fair, fact-driven news in a fragmented media landscape.
   
   

4. Integrate AI without a Tech Background

   • Adam’s journey shows that you don’t need to be a developer to innovate with AI. He shares resources like Y Combinator’s co-founder matching tool and his process for using design tools like Figma to bring his vision to life—offering hope and a path forward for non-tech-savvy journalists.
   
   

5. Try These AI Tools to Boost Productivity

   • From ChatGPT to Claude, Adam shares simple, powerful AI tools that any journalist can start using to save time, brainstorm ideas, and streamline workflows—no coding required. This episode covers harnessing these tools to stay efficient and adaptable in a rapidly changing industry.
   
   

Why Listen?
If you’re a journalist or media pro looking for ways to stay relevant in the digital age, this episode is your guide to using AI ethically and effectively.

Here’s the list with hyperlinks for each resource Adam mentioned:

1. Ad Fontes Media's Media Bias Chart: A tool to assess the reliability and bias of various news sources.

2. Y Combinator's Co-Founder Matching Platform: A service to connect with potential co-founders for your projects.

3. Poynter's Guide on Media Bias Charts: An insightful article discussing the reliability and use of media bias charts.

Follow Yumi:

Jose Moreno and Andrew Lawrence, co-founders of Neulight, explore how AI can drive meaningful change in education, touching on themes that resonate deeply with journalism and media.

Tune in to hear insights on:

• Data Privacy & Ethics: Understand how Neulight prioritizes student privacy and ethical AI in their product, Intelliteer, respecting frameworks like HIPAA and FERPA.

• Efficiency Without Compromise: Learn how Neulight leverages general knowledge models to make valuable recommendations with minimal data, avoiding the extensive data requirements of traditional tech solutions.

• Addressing Bias and Representation: Jose and Andrew discuss the challenges of AI bias, sharing examples like how some AI-generated images of Vice President Kamala Harris fail to represent her accurately due to limited training data. They explore how ensuring diverse representation within AI models helps counter these biases.

• AI’s Potential in Education and Beyond: Jose and Andrew discuss how their method of personalized student support could inspire solutions for journalism and other industries.

• Moving from Big Tech to Startups: Gain insight into the mindset shift required to leave stable roles at companies like Microsoft and Netflix to tackle new challenges in the AI startup world.

"I have to have this irrational optimism…there’s a lot of self-doubt that comes with building something brand new, but you have to believe it’s going to work." — Jose Moreno

"Without even providing data, you can start talking with our assistants and have conversations about how to implement MTSS at your school." — Andrew Lawrence

"The secret for a lot of big tech companies is that they personalize by collecting tons of data, but we’re bringing a general knowledge model to make high-value recommendations with far less data." — Jose Moreno

"Don't be scared of AI. I think change is always scary, but