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AI's Role in Content Marketing Strategy

AI's Role in Content Marketing Strategy

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 *This episode of Ponderings from the Perch is brought to you by PatientSight, an agile primary research service providing timely medical insights of interest to your organization.* Most marketing teams are drowning in AI-generated content that sounds impressive but lacks the one thing that actually converts, and that's humanity. Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, cuts through the AI hype to reveal what actually works. She explains the critical difference between tasks you should delegate to AI and work that demands human expertise, focusing on three areas where this balance matters most, namely, content creation, strategy development, and quality control. AI excels at mechanical tasks like generating structured outlines, brainstorming blog titles at scale with SEO considerations, and providing fresh perspectives on complex topics. But, AI fundamentally lacks authentic industry experience, personal anecdotes, and the ability to build genuine emotional connections. AI has no war stories from conferences, no colleagues to quote, and no ability to call in favors for expert insights. The skeleton it builds needs human flesh on the bones, specifically the storytelling, context, and networking insights that only come from real experience. "AI tells you what happened before, but only you can decide what's going to happen next with that information," Priscilla explains. Letting any tool do your work for you without that context and insight can really get you in serious trouble, or worse—get you nowhere. Yup, if you’re using it to write compelling content that differentiates you from your competitors, good luck! While AI handles marketing automation tasks exceptionally well by compiling KPI reports, tracking performance trends, and generating benchmarks, it cannot grasp the nuanced context of your business goals or understand how priorities shift between quarters. It misses performance anomalies that aren't statistically significant but might reveal important patterns in team behavior. AI processes information like a typewriter, one line at a time, which creates inconsistencies and redundancies within projects. Music written and performed by Leighton Cordell. Sponsors: Priscilla McKinney here! I am very excited to tell you about my book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today!
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