AI is changing far more than productivity. It’s changing how people make decisions, form opinions, build trust, express creativity, and even understand themselves. In this episode of AMS Illuminations, Stefano Puntoni joins the conversation to explore what happens when algorithms become deeply woven into everyday consumer life — and why marketers need to think beyond efficiency and automation.

As The Sebastian S. Kresge Professor of Marketing at The Wharton School and Co-Director of Wharton Human-AI Research, Puntoni discusses why AI must also be understood as a social science issue, not just a technological one. The conversation explores how AI is reshaping creativity and innovation, what it means when consumers increasingly outsource decisions to algorithms, and the growing responsibility organizations have to design systems that are genuinely human-centered.

From consumer wellbeing and identity to trust, influence, and ethical design, this episode challenges marketers and researchers to think more critically about the future they are helping create.

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For more information on AMS, visit https://ams-web.org/.

What happens when high-tech selling meets human leadership?

In this episode of AMS Illuminations, host Brad Carlson talks with Dr. Nawar Chaker, Associate Professor of Marketing at the Haslam College of Business at the University of Tennessee, about how sales leadership is evolving in an era of AI, automation, and remote work. Drawing on research published in top journals, they explore what effective salesperson persistence really looks like, why relational skills matter more than ever, and how leaders can navigate ethics, performance, and wellbeing in modern sales organizations.

A thoughtful, practitioner-focused conversation on balancing digital transformation with the human side of selling.

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LinkedIn: linkedin.com/company/academy-of-marketing-science

For more information on AMS, visit https://ams-web.org/.

Host Brad Carlson talks with Dr. Deva Rangarajan of IESEG School of Management about how data, psychology, and technology are transforming sales. From AI ethics and trust to intuition, resilience, and the evolving customer relationship, this episode explores what it takes to succeed in a tech-driven world—and why the human element still matters.

Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science

For more information on AMS, visit https://ams-web.org/.