AOUT: Redefining Outdoor Innovation: a Disruptive Approach to Outdoor Products
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AOUT: Redefining Outdoor Innovation: a Disruptive Approach to Outdoor Products
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In this episode of the WTR Small-Cap Spotlight Podcast, American Outdoor Brands President & CEO Brian Murphy and CFO Andy Fulmer join host Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer of Water Tower Research, and Doug Lane, Consumer Analyst at Water Tower Research, to discuss the company’s innovation-driven strategy and growth momentum heading into 2026. The conversation explores disruptive product launches such as the expanding Claycopter platform, American Outdoor Brands’ unique approach to identifying and solving market contradictions, and the growing success of brands including MEAT! Your Maker and Grilla. Management also shares perspectives on tariff mitigation, international expansion opportunities, and how gamification and subscription models are reshaping customer engagement across fishing, hunting, shooting, and outdoor cooking.