Act 2 : The Hype Machine begins
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Act 2 : The Hype Machine begins
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About this listen
What happens when marketing becomes more than ads? Barnum turned a New York museum into the 1800s version of a media empire—with fake mermaids, giants, and scandals that kept everyone talking.
Discover how he mastered PR over advertising, built buzz through controversy, and proved that attention itself is the most valuable product.
Step in—the hype show begins.
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