Activision Blizzard Media - Insight Tree Podcast cover art

Activision Blizzard Media - Insight Tree Podcast

Activision Blizzard Media - Insight Tree Podcast

Written by: Activision Blizzard Media
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 Helping brands better understand the gaming industry and gamers one podcast at a time.2020 Activision Blizzard Media - Insight Tree Economics Marketing Marketing & Sales Science Fiction
Episodes
  • Who do you think you are? Understanding gamer identity

    Who do you think you are? Understanding gamer identity
    Oct 19 2020

    For quick listening, feel free to jump to any of the questions covered at the timestamps below, and check out our interactive gallery that launched the research discussed here.

    [1:11] Tell us about the research.

    [4:48] Is the gamer stereotype out of date?

    [8:43] Were you surprised to find that less than half of gamers identify as a gamer?

    [18:00] What role does platform play in the discussion of gamer identity?

    [23:33] Has the way we think about gamers evolved with the gaming industry?

     

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    Reach out directly by visiting our website - Activision Blizzard Media
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    34 mins
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