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Ad Age Marketer's Brief

Ad Age Marketer's Brief

Written by: E.J. Schultz & Adrianne Pasquarelli
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About this listen

 Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.2019 Economics Marketing Marketing & Sales Politics & Government
Episodes
  • How to maintain loyalty when consumer needs change with Unilever's Axe leader

    How to maintain loyalty when consumer needs change with Unilever's Axe leader
    Apr 22 2026

    Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products designed to lighten usage among teen boys through a more controlled spray. She also discusses why Axe is showing in cultural moments such as the World Cup, and how it is tapping into TikTok's 'fragrance maxxing' trend.
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    23 mins
  • How David's Bridal applied the power of AI to wedding planning and dress shopping

    How David's Bridal applied the power of AI to wedding planning and dress shopping
    Apr 15 2026

    Lisa Horton, chief creative and communications officer at David's Bridal, talks about how the bridal retailer has leaned into AI—from proprietary LLMs and writing press releases, to shopping in ChatGPT and an AI-powered wedding planning platform.
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    28 mins
  • Why Suave is leaning into comedy and social content to drive Gen Z growth

    Why Suave is leaning into comedy and social content to drive Gen Z growth
    Apr 8 2026
    Evermark CMO Rachel Behm unpacks how a recent social-first campaign for Suave is winning new Gen Z customers craving entertainment, including episodic and comedic marketing content. She also discusses the idea of reframing the value of Evermark brands, including ChapStick and Q-tips, as smart luxury in order to capture shoppers eager to trade down to cheaper, drugstore brands amid economic anxiety.
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    21 mins
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