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Ad Law Tool Kit Show

Ad Law Tool Kit Show

Written by: Venable LLP
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 If your organization is counting on you to identify potentially problematic advertising and marketing practices, or avoid them altogether, you’ve come to the right place. Welcome to Venable’s Ad Law Tool Kit Show. Join partners Len Gordon and Shahin Rothermel of our award-winning advertising and marketing law team as they examine the increasingly complex regulatory landscape. Each week, they’ll dive into a new issue and help build your advertising law tool kit.

Hosted on Acast. See acast.com/privacy for more information.

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Episodes
  • Advertising Agreements

    Advertising Agreements
    Dec 10 2024
    The emergence of online, social media, and mobile advertising has made the outsourcing of marketing efforts important to many businesses. While this approach offers many benefits, businesses must ensure that their advertising agreements contain key provisions that will mitigate certain legal risks. Host Shahin Rothermel talks to Venable partners Bret Siciliano and A.J. Zottola about how these agreements can go wrong, and some best practices that can help businesses avoid risk when outsourcing marketing campaigns.

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    20 mins
  • Understanding False Advertising Claims, Part 2: the National Advertising Division

    Understanding False Advertising Claims, Part 2: the National Advertising Division
    Dec 3 2024
    The National Advertising Division (NAD) is part of the BBB National Programs. Its mandate is to “hold national advertising across all media types to high standards of truth and accuracy by reviewing truth-in-advertising challenges from business, trade associations, consumers, or on its own initiative.” In 2023, the NAD closed 26% more false advertising cases than the year before. In the second of two episodes digging into false advertising claims, host Shahin Rothermel and her guest, Venable partner Claudia Lewis, discuss how marketers can reduce the risk of a competitor challenge, and what to do if you believe your competitors’ advertising is violating the law.

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    21 mins
  • Understanding False Advertising Claims, Part I: Litigation

    Understanding False Advertising Claims, Part I: Litigation
    Nov 26 2024
    The first rule of advertising compliance is that advertising must be truthful and not misleading to consumers. All material advertising claims also have to be substantiated. There are many venues in which a business can challenge a competitor who fails to follow those rules. What are the different ways in which an advertising claim can be false or misleading? In the first of two episodes digging into false advertising claims, host Len Gordon and his guests, Venable partners Roger Colaizzi and Liz Rinehart, discuss the many types of false advertising claims and how to be sure your business can avoid them.

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    21 mins
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