Ad targeting isn’t very precise
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Ad targeting isn’t very precise
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About this listen
In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where targeting is becoming less effective.
For show notes, including links to the video, more content, and additional resources, please visit https://thehypothesisshow.com/
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Follow this week’s hosts:
Eric: https://www.linkedin.com/in/erictsloan/
Kurt: https://www.linkedin.com/in/kurt-lowry-23161b146/
Santana: https://www.linkedin.com/in/santana-blanchette/