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AdTechGod Pod

AdTechGod Pod

Written by: AdTechGod The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod. Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.Copyright © 2025 Marketecture Media, Inc. All rights reserved. Careers Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Success
Episodes
  • Ep. 152: Turning What’s Happening on Screen Into an Ad Signal with Abbey Ramsey of Anoki AI

    Ep. 152: Turning What’s Happening on Screen Into an Ad Signal with Abbey Ramsey of Anoki AI
    Oct 6 2026
    AdTechGod joined Abbey Ramsey, Chief Commercial Officer at Anoki AI, to explore the evolution of video advertising and how AI is reshaping CTV. Abbey shares lessons from her career at MTV, Tremor Video, and OpenAP, and explains how Anoki uses real-time video intelligence to understand what viewers are watching and turn those moments into actionable advertising opportunities. They also discuss contextual targeting, programmatic activation, live news and sports, and how AI is changing the way advertising leaders work. Takeaways AI is reshaping CTV and video advertising. Real-time context enables smarter ad targeting. AI creates new opportunities across news and sports. Programmatic makes AI insights easier to activate. AI is helping leaders work faster and smarter. Chapters00:00 Introduction00:58 Meet Abbey Ramsey02:49 Abbey’s Journey Into Ad Tech03:43 MTV and the Early Days of Streaming Video05:34 The Rise of Pre-Roll and Tremor Video07:17 ACR, Programmatic and the Evolution of TV09:14 Building Audience-Based Advertising at OpenAP10:16 What Anoki AI Does11:11 Bringing AI Intelligence to FAST and VOD12:10 Unlocking Advertising Opportunities in News13:25 Why Context Matters for Advertisers14:56 Real-Time Signals, Weather and News16:27 Turning AI Intelligence Into Programmatic Activation18:00 Where AI and CTV Are Heading Next18:27 The Future of AI in Sports Advertising19:39 Making AI Practical for the Advertising Industry21:17 Abbey’s AI-Powered Operating System23:30 Inside Anoki AI25:37 Why Relationships Still Matter in Ad Tech26:07 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Hightouch’s Ian Maier on Turning First-Party Data Into Advertising Intelligence

    Hightouch’s Ian Maier on Turning First-Party Data Into Advertising Intelligence
    Oct 2 2026
    Ian Maier, General Manager of AdTech at Hightouch, joins AdTechGod to discuss how first-party data, identity, AI, and measurement are reshaping advertising. Ian shares his journey from performance marketer to ad tech leader, breaks down the challenges brands face when activating customer data, and explains how AI can help marketers turn complex data into smarter audience, creative, and media-buying decisions. Takeaways: First-party data needs accessibility: Brands often struggle to connect conversion data across online, offline, mobile, and other systems for effective activation and measurement. Identity remains a major challenge: Customer data needs to be matched to addressable users for targeting, suppression, attribution, and optimization. Data and creative work together: Strong audience targeting alone cannot compensate for creative that fails to connect with consumers. AI can turn data into action: Hightouch is using AI agents to help marketers analyze customer and measurement data, develop segmentation strategies, and activate audiences. AI still needs structure: Ian argues that AI needs a marketing "harness" that understands workflows, approvals, business context, and measurement to support effective media decisions. Clean rooms still have a role: Ian sees value in data clean rooms but believes complexity and design currently limit their usefulness for some applications. Chapters:00:00 Meet Ian Maier, GM of AdTech at Hightouch01:11 Ian’s Journey From Marketer to Ad Tech04:09 Why Data and Creative Need Each Other06:23 What Brands Get Wrong About First-Party Data09:23 How Hightouch Activates Customer Data10:59 Rethinking Identity and Data Onboarding14:16 First-Party vs. Third-Party Identity Data17:43 Identity and Targeting Across CTV20:01 Using AI to Make Sense of Advertising Data22:20 From AI-Powered Planning to Activation22:45 Is AI Making Ad Tech Easier or More Complex?24:14 Bullish or Bearish on Data Clean Rooms25:49 Closing Thoughts Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • FreeWheel’s Gil Sommer on How Live Sports Are Changing CTV Advertising

    FreeWheel’s Gil Sommer on How Live Sports Are Changing CTV Advertising
    Sep 30 2026
    AdTechGod joins with Gil Sommer, Vice President of Product Management at FreeWheel, to explore how connected TV advertising is evolving as live sports move deeper into streaming. They discuss the technical challenges of advertising at massive scale, contextual targeting, programmatic buying, measurement, advertiser outcomes, and how agentic AI could bring greater automation and precision to direct advertising. Takeaways: Live sports are creating new opportunities and technical challenges for CTV advertising. Contextual targeting can make live ad breaks more relevant to the action viewers just watched. Programmatic and guaranteed buying are likely to coexist across premium streaming inventory. Better measurement and standardization could help CTV demonstrate stronger advertiser outcomes. Agentic AI could bring more automation and precision to direct advertising. Chapters:00:00 Introduction01:42 Gil Sommer’s Journey Into Ad Tech04:21 How Live Streaming Changes CTV Advertising06:35 Contextual Targeting in Live Sports07:44 Handling Millions of Concurrent Viewers09:25 The Technical Challenges of Live Ad Delivery11:30 Can Live Sports Become Fully Biddable?13:50 Friction Between Advertisers and Publishers15:11 Solving CTV’s Measurement Problem18:49 Moving Ad Budgets From Linear TV to CTV21:11 Does the Ad Tech Ecosystem Need Simplification?23:33 What’s Next for Advertising24:10 Outcomes and the Future of TV Measurement25:05 Agentic AI in Advertising26:25 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
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