Adam Jelic didn’t set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS is stocked everywhere from Officeworks to Barnes & Noble, used by Canva, Lululemon and Apple teams, and quietly helping thousands of people untangle their thinking.

Today, we're discussing:

• How MiGOALS grew from a personal coping tool into a global stationery and wellness brand
• Why writing goals down improves focus, belief and momentum
• The role of anxiety, self-awareness and clarity in entrepreneurship
• Staying disciplined in a world full of distractions and opportunities
• Expanding into the US market using Amazon as a growth lever
• Balancing analogue products with digital tools and AI
• Community, accountability and why progress equals happiness
• Practical advice for setting meaningful goals in 2026 and beyond

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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To kick off 2026, we're looking back at the five most downloaded episodes of 2025 and the ideas that resonated most with ecommerce leaders this year.

From practical frameworks for adopting AI without losing the human edge, to rethinking customer experience, localisation at scale, agentic AI, and the real-world mechanics behind a 48% conversion lift, this countdown captures the conversations shaping where ecommerce is heading next.

If you missed any of these episodes the first time around, this is your cue to add them back to the queue, and start 2026 with sharper thinking, clearer priorities, and ideas worth implementing.

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
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Between tariffs landing faster than expected, Amazon tightening its grip on customer expectations, B2B finally stepping into the spotlight, and APAC proving it’s anything but a “secondary” market, this was a year that forced operators to rethink fundamentals.

In this special wrap-up episode of Add To Cart, Bushy revisited the eight conversations that personally shaped how he thinks about ecommerce, leadership, and growth. Not the most downloaded episodes. Not the loudest trends. But the ones that landed, lingered, and changed perspective.

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community