Adison Clark - Cultivating a Community: Building a Brand with Meaning
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Adison Clark - Cultivating a Community: Building a Brand with Meaning
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In this episode, Adison Clark, Co-Founder of the fashion brand P&CO discusses taking his brand from a "knapkin idea" in Birmingham, to a 7-figure brand selling globally.
Adison describes how telling authentic stories allowed him to build a brand with a community of 400,000 people, and scale without relying on paid media.
Connect with Adison on Twitter @adisonclark.
Go to dtcjourney.com for more about our e-commerce podcast.
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