In this episode, Siobhán from They Are Creative shares how she went from being a Teacher to creating fashion content and suddenly becoming a AI content creator and why she's on a mission to bring more women into the AI space. From hybrid creative workflows and the craft of prompting to building community and championing diversity in tech, Siobhán opens up about what it really takes to create with AI at a professional level.

Siobhán is the founder of They Are Creative, a studio specialising in surreal commercial AI content. With a background spanning property, teaching, and fashion content creation, she brings storytelling, editorial instinct, and deep prompt craft to her AI-driven work. Also she is building a growing community to help women go from AI curious to AI confident. https://www.instagram.com/theyarecreative/

Emily Bisset is Creative 3D Evangelist & Community Advocate at Adobe, based in UK. https://www.instagram.com/3bisset/

(00:00) — Intro & Meet Siobhan (They Are Creative)

(03:08) — From Property & Teaching to Creative Career

(07:45) — Early AI Days: Experimentation & Imperfect Results

(11:39) — The Reality of AI Workflows (Time, Effort & Skill)

(16:23) — Why AI Empowers Creators (Freedom & Accessibility)

(18:44) — Creative Process: From Ideas to Client Workflows

(25:55) — Longevity as a Creator: Evolving & Staying Relevant

(29:40) — Staying Focused & Learning Fast in a Rapid AI World

(35:02) — Women in AI: The Gap & Why It Matters

(40:03) — AI for Beginners: From Curious to Confident

(48:40) — Inside the Creative Process: From Idea to Execution

(56:51) — Prompting Mastery & Final Creative Advice

In this episode, Laurie Wang shares how she transitioned from Google to building a business and growing a YouTube channel focused on productivity, creativity, and the future of work. She breaks down how creators can leverage AI to scale their content, simplify complex ideas, and build sustainable workflows without burning out while emphasizing how important authenticity, experimentation and understanding your audience is.

Laurie Wang is a London-based creator and AI educator working with companies like Google, Microsoft, and Meta. Through her training programs and YouTube content, she helps professionals and creators understand AI, simplify complex concepts, and build future-ready skills in a rapidly evolving digital world. https://www.instagram.com/iamlauriewang/ | https://www.youtube.com/lauriexwang

Emma Lextrait is Senior Community Marketing Manager at Adobe, based in Munich, Germany

Meryl Blank is Community Marketing Manager at Adobe, based in Hamburg, Germany

(00:00) Intro

(03:38) Rapid Fire

(07:02) Start into the Career

(11:39) Teaching AI Simply: Education & Content Philosophy

(16:10) YouTube Strategy: Packaging, Perspective & Growth

(21:22) Creator Workflows, Monetization & Sustainability

(28:03) Community, Vulnerability & Creative Loneliness

(32:23) AI Ethics & Responsible Use

(41:22) Representation, Role Models & In‑Person Community

(47:45) What’s Next: Books, Hiring & the Future

In this episode, Sophie Miller reveals how she turned a lonely moment as a marketing student into a 750,000-follower community and a thriving membership business. From her "big door, small room" content framework to the power of community health metrics, Sophie shares what it really takes to build a brand people genuinely belong to and how to go full-time as a creator without losing your mind.

Sophie Miller is the founder of Pretty Little Marketer — a community and paid membership for marketers built on the belief that marketing shouldn't feel isolating. With 750,000 followers across Instagram and LinkedIn, she helps marketers feel less alone and more empowered through content, events, and her growing membership: https://www.instagram.com/prettylittlemarketer/ | https://www.linkedin.com/company/prettylittlemarketer

Grace Chau is Head of Community & Engagement Marketing at Adobe for Creative Cloud, based in San Francisco, USA

Erin Boyce Senior Director of Product Marketing at Adobe, based in San Francisco, USA

(00:00) Intro

(02:26) Rapid Fire Questions

(05:43) The Origin Story: From Marketing Student to Community Founder

(10:17) Designing Community on Purpose: Connection Over Content

(12:55) Balancing Freelancing, Content Creation & Burnout

(15:31) Going Full-Time as a Creator: Money, Risk & Reality

(18:48) Hiring a Team: Delegation, Trust & Letting Go

(26:38) Creative Workflow Deep Dive: Writing, Research & “Big Door, Small Room”

(30:56) Using Community Feedback & Data to Shape Content

(33:29)AI as a Creative Partner: Tools, Curiosity & Learning

(37:11) Learning, Mentorship & Building Your Personal Network

(44:14) Scaling Community Without Losing the Soul

(49:06) The Next Five Years: Contentment, Growth & Advice for Students