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Aesthetic Pulse

Aesthetic Pulse

Written by: Smith and Crawford Company
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About this listen

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.Copyright 2026 Smith and Crawford Company Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Funnels That Fill Your Calendar: A Step-by-Step Breakdown
    Jan 22 2026

    Does the idea of using a marketing funnel for your esthetic practice confuse you?

    In today’s episode, Andrea and Taleesa are going over marketing funnels, including how you can use them for your business to increase sales, common mistakes to avoid and actionable steps you can implement right away to start seeing results.

    Join both Andrea and Taleesa to get an in-depth look at the basics of marketing funnels and how to use them strategically to attract and convert clients to your medspa.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. What is a marketing funnel? 6:56
    2. Core types of funnels for medspas 9:19
    3. Examples of how you can use funnels in your business 15:37
    4. Common funnel mistakes 39:14

    Links:

    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/

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    48 mins
  • The Truth About Online Skincare Stores: Worth It or Waste?
    Jan 15 2026

    Are you wondering if launching an online skincare store could boost your esthetic practice and provide more convenience for your clients?

    Today, Andrea and Taleesa are going over the pros and cons of starting your own online skincare store and diving into whether they really think it’s worth it for your business. .

    Listen to this episode to get the inside scoop on the challenges, benefits and real-world considerations like logistics, tech setup, and marketing when it comes to starting your own online store.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Benefits of starting an online store 5:35
    2. Challenges of starting an online store 9:04
    3. Who should be starting an online store? 14:50
    4. Shopify vs. Jotform 20:00
    5. When having an online store might not be worth it 27:02


    Links:

    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


    Show More Show Less
    41 mins
  • The Facebook Playbook You Didn’t Know You Needed
    Jan 8 2026

    Do you want to make the most of Facebook to connect with your clients and grow your practice in 2026?

    In this week’s episode, Andrea and Taleesa are giving you actionable strategies for using Facebook to build community, increase engagement, and drive bookings in your esthetics practice

    Join Andrea and Taleesa as they give you tips on how you can leverage Facebook for your medspa and how you can use Facebook's unique tools to boost your business.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    Also mentioned in today’s episode:

    1. Facebook algorithm and content strategy 6:23
    2. Why posting longer content and going live can help you build expertise 20:35
    3. Leverage recommendation culture 30:51


    Links:

    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    2026 Visibility Vault:

    https://smithandcrawford.com/visibility-vault



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/

    Show More Show Less
    44 mins
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