In this podcast episode, Mike and Matt discuss essential methods for determining how often individuals or businesses are being searched on Google. They emphasize the significance of this data for SEO and online reputation management. Matt introduces the use of Google Keyword Planner, noting its limitation of rounding to the nearest 10 searches. He then recommends the Keywords Everywhere plugin, a cost-effective Chrome extension that provides monthly search frequency. Additionally, Matt mentions the paid tool Keyword.com for tracking keywords and search volumes. Mike highlights the importance of monitoring how people are searching for a brand and offers a service for businesses to track relevant keywords for reputation management. The episode concludes with insights on optimizing keyword selection for common names and a reminder to consult with experts for assistance.

Learn more: https://affordablereputationmanagement.com/blog/

In this podcast episode, Mike and Matt explore the challenges posed by Ripoff Report and its twin site, Ripoff Reports, both helmed by owner Ed Magedson. They discuss the historical significance of Ripoff Report, its recent resurgence, and the peculiarities of dealing with these platforms. Matt introduces the concept of a "two-for-one" solution, involving de-indexing from both sites simultaneously. They delve into the impact of Ripoff Report on online reputation, emphasizing the prominence of negative content in search results. The conversation outlines the options of removal or suppression, offering insights into when each strategy is most effective based on budget and search result placement. The episode concludes with practical advice for business owners to safeguard their online reputation and considerations when engaging with Ripoff Report.

Learn more: https://affordablereputationmanagement.com/ripoff-report-removal/

In this podcast episode, Mike and Matt delve into the intricacies of image suppression, discussing strategies to push down negative images on Google search results. They highlight the common issue of mugshots and emphasize the challenges of dealing with them, along with insights into the evolution of mugshot sites. Matt explains the tactics of promoting positive content by manipulating relevance through SEO and a "click team." The hosts explore the dual approach of reinforcing existing positive content and introducing new images across various platforms. Matt shares a unique tactic to influence Google's correlation between text and images, affecting the presence of the image tab. The episode concludes with considerations on the timeline for pushing down negative images.

Learn more: https://affordablereputationmanagement.com/bury-negative-google-images/