If you could go back in time, what would you do differently? That’s the question Kurt and Toby tackle on this episode of The WP Minute’s Agency Action podcast. The guys recall services they shouldn’t have sold and the boundaries they didn’t create. The good news is that these lessons are learned through experience, and your agency has the power to evolve. It’s all about knowing when to make a positive change.

You’ll also find thoughts on scaling your business, delegating tasks, and balancing profit and enjoyment. And don’t miss their riffs on meeting client expectations, AI-generated RFP responses, and offering warranties on your work.

Takeaways:

• Kurt would refuse to sell site audits and remodeling jobs.
• Toby emphasizes the need for firm processes and boundaries.
• User support is crucial for maintaining client relationships.
• Delegation is essential for growth but comes with discomfort.
• Profitability and enjoyment can often conflict.
• Successful agencies know when to stop certain practices.
• Cheap work can lead to better relationships if managed well.
• Scaling requires a shift in mindset and operations.
• Most successful founders lose the ego and focus on key performance indicators.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby: LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe

https://thewpminute.com/if-i-could-turn-back-time-for-my-agency/

Are you tired of long, unproductive meetings that feel like a waste of time? Things don’t have to be this way! On this episode of The WP Minute’s Agency Action podcast, Kurt and Toby explore tips and techniques for making meetings that work for everyone. It’s not as hard as you may think.

Preparation is the key to success. For example, setting a clear agenda with achievable goals will help you keep things from going off the rails. There’s also something to be said for the balance between urgency and importance in the decision-making process.

With a little work, you can turn meetings from a dreaded duty to a way to move things forward. This episode has everything you need to get started.

Takeaways:

• Meetings often lack structure and purpose.
• A good meeting should leave participants feeling productive.
• Implementing a consistent agenda can improve meeting effectiveness.
• Team dynamics can significantly impact meeting outcomes.
• Urgent tasks often distract from important goals.
• Building relationships is key to finding work.
• Sales should be prioritized over marketing in early stages.
• Networking can lead to unexpected opportunities.
• Accountability in meetings fosters better follow-through.
• Effective communication is essential for team success.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby: LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe
  
  

https://thewpminute.com/meetings-dont-have-to-suck/

It’s easy for freelancers and agency owners to be pessimistic these days. The market is saturated with competition, AI is disrupting everything, and a “sure thing” is hard to find. This week’s episode of The WP Minute’s Agency Action podcast is all about casting a ray of light on your career.

Kurt and Toby examine the opportunities in the WordPress and freelancing space. The guys are all about keeping an optimistic outlook, even during the inevitable downturns. They have tips for distinguishing between marketing and sales, as well as for keeping your focus on revenue generation. Most of all, it’s about understanding who you are and defining your area of expertise. Remember, you can do it!

Takeaways:

• Optimism is crucial for success in running an agency.
• Freelancers must focus on their marketing strategy to attract clients.
• Understanding the difference between freelancing and full-time employment is essential.
• Generating revenue should be the primary focus for freelancers.
• Freelancers can expand their services to include IT-related tasks.
• WordPress is a tool, and the real challenge lies in running an agency.
• Community pessimism can be countered with a focus on solutions and expertise.
• Sales and marketing serve different purposes in business development.
• The future of software development presents new opportunities for agencies.
• Effective communication and understanding client needs are key to closing deals.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby: LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe
  
  

https://thewpminute.com/who-are-you-wordpress-professional/