Main Description

What makes some DTC brands scale effortlessly—while others stay stuck relying on expensive paid ads?

In Episode 74, Pasha sits down with Andriy Boychuk, Founder & CEO of Flowium, one of the top Elite Klaviyo Partner agencies helping brands shift revenue to owned channels through world-class email and SMS systems.

During this live session, Andriy breaks down how brands can generate 30–50% of total store revenue from email within 90 days, the lifecycle strategies that consistently improve retention, and the systems behind predictable, profitable growth.

You’ll learn:
• How to build email flows that convert
• The retention levers most operators ignore
• The real playbook behind LTV and CAC efficiency
• How to scale campaigns with weekly testing

Packed with actionable strategies you can implement immediately, this episode is a must-attend for operators looking to grow smarter—not just bigger.

About the Guest

About Andriy Boychuk:
Andriy is the Founder & CEO of Flowium, an Elite Klaviyo Partner agency specializing in lifecycle strategy, retention, and email/SMS automation. Known for helping brands drive 30–50% of all revenue from owned channels, Andriy has worked with operators across the DTC landscape to improve LTV, segmentation, deliverability, and creative performance. He also teaches the Klaviyo Master Course and publishes weekly educational content for marketers and founders.

Quote Section

“Consistency & Persistence.”

Connect with Andriy:
LinkedIn — https://www.linkedin.com/in/andriyboychuk/
Instagram — https://www.instagram.com/andriyboychuk/
Website — https://flowium.com/team/andriy-boychuk/

Key Discussion Topics

• Customer retention frameworks that actually move revenue
• Lifecycle flows, segmentation, and VIP strategy
• Weekly testing, optimization, and LTV-driving tactics

Why You Should Tune In

If you’re tired of relying on paid ads and want a predictable growth engine, this episode breaks down the exact systems top-performing brands use to monetize their list, increase LTV, and scale efficiently. You’ll walk away with a clear roadmap to strengthen your retention strategy and shift more revenue to profitable owned channels.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Host:
Pasha Knish - CEO @ AMZ Optimized

Speakers:
Pasha Knish - CEO @ AMZ Optimized
Yoni Steinschriber - Founder @ Elev8 Brands
Yalchin Bayramov - Ecommerce Specialist @ SellerSprite
Phil Masiello - Profitable Ecommerce Brands Architect @ CrunchGrowth
Shane Barker - Owner @ TraceFuse
Phillip Akhzar - Founder @ Arka
Robert Principe - Founder @ eTail Advisors

Agenda:

1. Pasha Knish - Keep the Cart Rolling: How to Maintain Momentum After Peak Season.
2. Yoni Steinschriber - From Hype to Habit: Using Your Brand Community to Drive Repeat Amazon Sales.
3. Yalchin Bayramov - Amazon Medical product categories and and why profit is high here.
4. Phil Masiello - From Peak Season Data to Year-Round Profit: Building Your Next-Year Forecasting Engine.
5. Shane Barker - The F.A.S.T. Method: TraceFuse’s proprietary method to find, file, and fix your rating fast!
6. Phillip Akhzar - Turning One-Time Holiday Buyers into Repeat Customers Through Unboxing Experience.
7. Robert Principe - How small brands prioritize their ecomm spend when it comes to allocation and timing.
8. Q&A

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.

Main Description

Expanding into Europe sounds exciting—until VAT, EPR, and product regulations turn the process into a maze of unfamiliar rules. So how do top Amazon sellers scale globally without getting buried in paperwork, penalties, or compliance headaches?

In Episode 73, Pasha Knish sits down with Demet Kale, Senior Account Manager at VATAi, to break down how sellers can confidently unlock the EU market with a smart, automated compliance strategy.

You’ll learn how to stay fully compliant, reduce cross-border risks, streamline VAT filings, and tap into millions of new customers by partnering with the right compliance provider.

Packed with practical insights and step-by-step clarity—this episode shows you how to make European expansion simple, profitable, and stress-free.

About Demet Kale:

Demet is a Senior Account Manager and Global Compliance Advisor at VATAi, specializing in VAT registration, EPR packaging compliance, and tax representation across the EU and UK. With years of experience guiding e-commerce brands through international expansion, she helps sellers scale globally by simplifying complex compliance requirements through expert support and automation.

Advice from Demet:

“International business success lies behind a locked door of opportunity. VAT and product compliance is the key.”

Connect with Demet Kale:
LinkedIn: https://www.linkedin.com/in/demet-kale-78b060a0/
Instagram: https://www.instagram.com/vataiofficial/
Facebook: https://www.facebook.com/VATAiofficial/

Key Discussion Topics

• EPR Compliance: How EU packaging and WEEE laws impact Amazon sellers—and how automation keeps you compliant country by country.
• Authorized Representative Requirements: Why global brands need an EU/UK Responsible Person for certain product categories.
• API Integrations: How VATAi connects directly to Seller Central & Shopify to automate VAT filings and cross-border reporting.

Why You Should Tune In

If you're considering expanding into Europe—or already selling there—this episode is a must-listen. Demet breaks down the exact compliance steps sellers overlook, the costliest mistakes brands make, and how automation can eliminate 90% of the manual work. You'll walk away knowing exactly how to scale internationally with confidence, avoid regulatory pitfalls, and streamline your global operations with the right compliance partner.

This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.