Agent Mode & Custom GPTs Explained: How ChatGPT-5 Is Automating Paid Search with Chris Chambers cover art

Agent Mode & Custom GPTs Explained: How ChatGPT-5 Is Automating Paid Search with Chris Chambers

Agent Mode & Custom GPTs Explained: How ChatGPT-5 Is Automating Paid Search with Chris Chambers

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About this listen

Chris Chambers is the Head of Paid Search at Understory, a B2B marketing agency leading the way in AI-driven automation. He’s also one of the most active voices on LinkedIn showing real examples of how ChatGPT-5, Agent Mode, and Custom GPTs are reshaping PPC workflows.


In this episode of Paid Search NYC, we explore:


⚙️ What Agent Mode is - and how it actually takes action across apps and Google Ads

📊 Automating campaign tasks like budget pacing, reporting, and KPI alerts

📈 How to build repeatable GPT “projects” that act like virtual assistants

🔄 Connecting ChatGPT to Slack, Gmail, and Google Ads for real-time automations

🧩 Why context is the most important variable in getting accurate, useful outputs

🚀 The rise of Custom GPTs - and how to find or build ones for paid search


If you’re a PPC marketer, agency founder, or curious about where automation and AI are heading, this conversation will show you how to turn ChatGPT from a chat tool into an actual operator.

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