✅ The pivotal role mentorship, systems, and certifications played in his rapid success.

✅ How his background as a rugby captain shaped his leadership and team-building skills.

✅ The mindset shift that turned 30 failed listing appointments into a 70% conversion rate.

✅ Why Mate prioritizes agent success and aims to help 70% of his team earn six figures.

✅ His approach to real estate investing and how he helps clients build long-term wealth.

In this episode of Agents with Grit, host Brad Seid sits down with Mate Granic, a Miami-based real estate agent who transitioned from part-time hustler to a full-time industry leader. Mate shares his journey from moving to the U.S. in 2009 to scaling his real estate business to over $23 million in sales in just nine months.

Mate opens up about the struggles of starting out, including balancing multiple jobs, facing early failures, and navigating personal challenges like divorce and raising a son with special needs. Instead of backing down, he doubled down—honing his skills, refining his sales approach, and shifting his mindset to focus on client needs over self-promotion.

As a Certified Residential Specialist, Mate understands the power of education, mentorship, and systems in achieving real estate success. He dives into how he scaled his business, transitioned into team leadership, and built an investment portfolio that includes fix-and-flips, duplexes, and land rezoning projects.

Mate now prioritizes his agents’ success, ensuring they have the tools and knowledge to hit six-figure incomes while maintaining work-life balance. His story is one of resilience, adaptability, and a relentless drive to help others succeed in real estate.

NOTABLE QUESTIONS WE ASKED:

Q: How did your background in rugby help shape your leadership style in real estate?

Q: What mindset shifts helped you go from struggling to securing listings at a 70% success rate?

Q: Why did you transition from solo production to focusing on agent mentorship?

Q: What are the biggest mistakes new agents make when trying to build a sustainable business?

Q: How do you balance personal real estate investments while leading a team?

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✅How Middy turned her background in marketing and photography into a real estate advantage.

✅The power of niche marketing—why focusing on the cycling community skyrocketed her business.

✅How Middy built a database of 6,000+ contacts and nurtures long-term client relationships.

✅The importance of structured training and mentorship for new agents.

✅Why in-person branding and community engagement outperform traditional real estate marketing strategies.

In this episode of Agents with Grit, host Brad Seid welcomes top-producing real estate agent Middy Matthews to share her unconventional path to success. With 12 years of experience, Middy has built a business rooted in strategic marketing, community involvement, and a competitive drive honed from her past as a college tennis player and teaching pro.

Middy’s journey into real estate began when she realized that her photography and marketing skills were helping realtors more than just taking property photos. She quickly pivoted, got her real estate license in 2012, and developed a strong lead generation system that helped her close over 30 transactions in 2024, despite a slower market.

Beyond transactions, Middy’s success is largely fueled by her deep involvement in the cycling community. From sponsoring aid stations at races to branding high-quality event photos with her logo, she has created a recognizable presence among thousands of riders. Her business strategy isn’t forced networking—it’s organic relationship-building through shared passions.

Middy also dives into the importance of client follow-up systems, mentorship, and social media automation. She discusses how she nurtures her 6,000+ contact database, the necessity of consistent branding, and why investing in her community has led to long-term real estate success.

Whether you're a new agent looking for guidance or a seasoned professional searching for fresh strategies, this episode is packed with insights on leveraging your passions, creating meaningful connections, and building a sustainable real estate business.

NOTABLE QUESTIONS WE ASKED:

Q: How did your marketing and photography background give you an edge in real estate?

Q: What advice would you give new agents struggling to generate leads?

Q: How do you maintain relationships with thousands of contacts over time?

Q: What are the biggest mistakes agents make when trying to build a niche brand?

Q: How can realtors use community engagement to build trust and long-term success?

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✅ How Lars Rygaard's concierge-style real estate business has revolutionized the customer experience.

✅ The power of licensed handyman services in smooth real estate transactions.

✅ Why Lars embraces AI tools like ChatGPT and Google LM to stay ahead of the competition.

✅ The shift from traditional SEO to social media-driven strategies and automated marketing.

✅ Lars’ journey from Utah to Florida and how he turned a slow market into a thriving business.

EPISODE SUMMARY

In this episode of Agents with Grit, host Brad Seid is joined by real estate innovator Lars Rygarrd, who has built a successful concierge-style business in Destin, Florida. Lars discusses how offering handyman services, handling repairs during real estate transactions, and working with out-of-town clients has become a game-changer in the industry. With his team of licensed professionals, he ensures that homes are ready for sale, building trust and relationships along the way.

Lars also shares how he’s using AI tools, like ChatGPT and Google LM, to enhance content creation for blogs and podcasts, while remaining hands-on to ensure relevance to his audience. He delves into how leveraging social media and CRM systems has allowed him to automate marketing efforts, saving time while maximizing business growth. Social media, according to Lars, has become more crucial than traditional SEO tactics in driving traffic and generating leads.

From embracing cutting-edge technologies to providing personalized services for each client, Lars’ journey exemplifies how innovation can lead to lasting success in real estate. His move from Utah to Florida, driven by the desire for a new lifestyle and business opportunities, proves that adaptability and embracing change are essential in today’s market.

NOTABLE QUESTIONS WE ASKED:

Q: How did concierge services help shape your real estate business model?

Q: What challenges did you face when transitioning from traditional marketing to social media-driven strategies?

Q: How has AI, like ChatGPT and Google LM, contributed to your content creation process?

Q: Why did you focus on automating marketing with CRM systems, and what impact has it had on your business?

Q: What advice would you give agents looking to implement technology without losing the personal touch?

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