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Agonomics

Agonomics

Written by: AHDB
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About this listen

AHDB's Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer examine the stories behind the numbers from the world of agriculture. As agri-food markets become more uncertain, driven by changing weather, geopolitics, energy costs and changing consumer demands, the team are joined by colleagues to track the latest trends and explain what it all means for our levy payer businesses. And what impact it has on consumers. Each week the trio throw the spotlight on at least one sector, with the focus shared between arable, dairy, pork, beef and lamb as well as the wider farming industry. These sectors are ruled by the forces of economics and supply and demand which is why this podcast combines AGriculture and ecONOMICS. Given commodity markets, their multi-annual cycles and key inputs continue to evolve, the hosts draw on their extensive expertise to offer insight to help farmers and supply chains alike navigate the volatility and capitalise on opportunities. If you have a question, or a suggestion for a future episode, please email the team at: mailto:agonomics@ahdb.org.uk Sign up to the AHDB Preference Centre (https://preferencecentre.ahdb.org.uk) so that you can: * Easily update your preferences and contact information * Get information on the latest AHDB events, webinars, market insights and more * Receive important updates such as disease alertsCopyright 2026 AHDB Economics Politics & Government
Episodes
  • Woollen ropes, British pork campaign and beef market outlook
    Feb 18 2026

    Ever wondered what happens to a sheep’s fleece after shearing? Turns out, it’s not just for jumpers. The AG Show team caught up with a farmer who’s breaking new ground by turning wool into ropes on a commercial scale - and get this, they’re apparently brilliant for harvesting seaweed. Who knew?

    They also dive into the latest push from AHDB to champion British pork. So don’t be surprised if you spot a new ad popping up during the break of the latest Ant & Dec show - we’re really going for it.

    And to top it off, there’s a rundown of the newly released beef market outlook, in case you want the inside line on what’s happening in the sector.

    SOME USEFUL BITS

    Choose Sustainable Rope: 100% NATURAL BRITISH WOOL PRODUCTS

    Pork marketing campaign returns bigger than ever | AHDB

    Beef market outlook | AHDB

    Tackling mental health in the farming community of Herefordshire

    GET IN TOUCH

    Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

    Sign up to the AHDB Preference Centre so that you can:

    1. Easily update your preferences and contact information
    2. Get information on the latest AHDB events, webinars, market insights and more
    3. Receive important updates such as disease alerts

    Show More Show Less
    39 mins
  • Dairy sector climate resilience, GLP-1 drugs, pork market outlook and mental health
    Feb 11 2026

    With the weather getting more unpredictable by the year, The AG Show welcomes back Nuffield Scholar Hattie McFadzean to chat through practical ways our dairy farms can toughen up and stay climate‑resilient.

    We’re also digging into how the boom in GLP‑1 weight‑loss drugs could open up some big opportunities - and a few challenges - for the industry.

    Plus, we get the latest on what’s happening in the pork market. And with Yellow Wellies’ Mind Your Head campaign in full swing, we’re taking a moment to talk about mental health too.

    SOME USEFUL BITS

    Nuffield Farming Scholarships Trust | AHDB

    Hattie McFadzean | Nuffield Farming Scholarships

    Cutting through the fat: How GLP-1 drugs are affecting the dairy market | AHDB

    Pork market outlook | AHDB

    Mind Your Head - YellowWellies.org

    GET IN TOUCH

    Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

    Sign up to the AHDB Preference Centre so that you can:

    1. Easily update your preferences and contact information
    2. Get information on the latest AHDB events, webinars, market insights and more
    3. Receive important updates such as disease alerts

    Show More Show Less
    37 mins
  • Berkshire Farm Girl, American Great Plains harvest and Nuffield Farming Scholarships
    Feb 4 2026

    The AG Show is going global this week, kicking things off with an absolutely wild story from a 2,000‑mile harvest adventure across the U.S.

    Eleanor Gilbert - you might know her as Berkshire Farm Girl - jumps on the mic with Hannah and Charlotte to share what it was really like travelling the Great Plains for six months. We’re talking eight states, 1,000 hours in a combine and helping to bring in a massive 130,000 acres of crops. And guess what? She’s already got her sights set on Australia next.

    We’re also hearing from Hattie McFadzean, an AHDB‑backed Nuffield Scholar, about her whirlwind study tour through five different countries… plus plenty more along the way.

    SOME USEFUL BITS

    Berkshire Farm Girl – Follow Me on my Journey educating the world on diverse farming practices

    Nuffield Farming Scholarships Trust | AHDB

    Agri Market Outlook | AHDB

    Dairy market outlook | AHDB

    GET IN TOUCH

    Charlotte and Hannah would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

    Sign up to the AHDB Preference Centre so that you can:

    1. Easily update your preferences and contact information
    2. Get information on the latest AHDB events, webinars, market insights and more
    3. Receive important updates such as disease alerts

    Show More Show Less
    39 mins
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