In this episode, we sit down with Aijuka Baby (Alvin Aijuka), an up-and-coming Ugandan artist, content creator, and creative force whose music and digital storytelling have started turning heads across social media and streaming platforms. With his breakout hit Betty gaining tens of thousands of streams on Spotify and millions of views across platforms, Aijuka shares what it’s like to wear many creative hats — from content making and acting to music and marketing — and how each part of his journey has shaped his identity as a creator.

We dive deep into his creative process, the ups and downs of making music that connects with people, how he builds content that resonates with audiences, and how his early dreams of football and dance influenced the way he moves through life. Along the way, we explore the role of community, the thrill of live performances, and the challenges of balancing passion with purpose in a fast-moving digital world. Whether you’re a musician, creator, or someone chasing your own version of success, there’s something in this conversation for you.

What We Cover:

• How Betty became a cultural moment and pushed Aijuka Baby into the spotlight

• The journey from content creation to music and creative expression

• Balancing multiple talents — music, content, marketing, and performance

• The importance of connection, community, and authenticity

• Lessons learned, creative rituals, and future goals

Whether you’re a creator yourself or simply curious about the creative process behind viral music and digital content, this episode is packed with insight, inspiration, and the authentic voice of one of Uganda’s rising talents.