Your one-minute scoop on the creator economy. This week, host Sébastien breaks down YouTube’s Premium crackdown, Spain’s under-16 social media ban, and Microsoft’s new AI content marketplace. We also dive into why CMOs are ditching “reach” for “cultural relevance” and what that means for your next brand deal.

Tune in for:

⚡ YouTube’s 2026 roadmap revealed.

⚡ How to optimize for LinkedIn’s AI search.

⚡ The reality of ads inside LLMs.

#CreatorEconomy #MarketingNews #AlgorithmWire #AI #YouTube

Is the ‘creator economy’ becoming the ‘television economy’? On this episode of Algorithm Wire, host Sébastien delivers a snappy, zero-fluff analysis of the latest shifts in the content world.

In This Episode:

• YouTube’s Living Room Strategy: Why YouTube is beating Netflix on TV screens and what that means for your CPMs.
• AI & Discovery: How open-source tools are helping creators beat the algorithm.
• Data vs. Vibes: The end of “authenticity” marketing as brands move to predictive modeling for partnerships.
• Risk Management: Why you need a TikTok exit strategy, even if you aren’t on TikTok.

Listen now for the one-minute scoop that saves your channel and makes you money.

#CreatorEconomy #YouTubeTips #AI #Marketing #SocialMedia #Strategy #ContentCreators #AlgorithmWire.

The creator economy is maturing fast. On this episode of Algorithm Wire - Byte Of Truth, host Sébastien breaks down the top 5 stories shaping the industry this week.

1. The M&A Frenzy: Creators Become Companies The days of the lone wolf creator are fading. We’re seeing a consolidation wave with Fixated acquiring Ellify and NowThis turning Salary Transparent Street into a franchise. Statusphere just secured $18M in funding for AI-powered micro-influencer platforms. The takeaway? The ecosystem is scaling. Individual creators are becoming media companies, and IP ownership is the new gold rush.

2. The “TikTok-ification” of Everything Netflix is revamping its mobile app with TikTok-like feeds. YouTube is tilting distribution toward Shorts, potentially at the expense of long-form reach. The vertical feed is no longer an option; it’s a survival requirement. But as YouTube allows creators to license their likenesses for AI-generated Shorts, we have to ask: is this a scaling tool or labor exploitation?

3. Ad Tech & The “Great Decoupling” OpenAI is lining up advertisers for a ChatGPT ad launch. This signals “conversation” as the new banner ad. More critically, AI search is breaking the link between traffic and revenue. We are moving toward an era of LLM-only pages—content designed for AI agents to read, not just humans. If you aren’t optimizing for AI agents, you’re already behind.

4. Regulation & The Under-16 Ban The UK is eyeing a social media ban for under-16s. If this passes, it could effectively end the “kid influencer” era and force a massive pivot for Gen Z creators.

The landscape is shifting from “rented land” to owned media companies. Whether it’s the Sidemen doing direct ad sales or Alan Chikin Chow moving from Shorts to Netflix, the winners are those who adapt to the AI and vertical feed revolution.

#CreatorEconomy #AlgorithmWire #MarketingNews #AdTech #AI #CreatorTips #MarketingTrends #SocialMediaStrategy #ContentCreation