Aligning Sales & Marketing Efforts
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About this listen
Ascent Cloud debuts its brand new podcast in 2021 with host, Marketing Director, Cassie Dodd. We are here to bring you the most popular topics in the Saas industry, and weigh in on the trends we are seeing. Join us monthly for new episodes!
This week, Cassie was joined by Ascent Cloud VP of Sales, Mark Baird to discuss the importance of sales and marketing alignment, common mistakes they've seen, and how to cultivate a successful relationship between the two teams.
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