On today's episode, Mikayla and Mariah discuss "influencer-founders" in the wellness industry and how popular internet celebrities start their own businesses! They give some examples of successful Influencer-Founders and give tips for those of you trying to figure out if you should be the face of your brand or not. Lastly, they discuss the emotional side of building a wellness brand and how to leverage vulnerability as a way of connecting to consumers!

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@aliveandwellpod

@mikayla_schneider_

@mariahlwellman

Something that has come up in Mariah's research a lot over the last 7-8 years is that influencers play a huge role in so many areas of our lives today, especially for millennials and Gen Z. So grab your notebooks and don't be late for class - join Professor Mariah and student Mikayla as they break down what it takes to be an influencer, the responsibility it comes with, and why they are having such a large impact in the wellness industry.

You know what to do!

@mariahlwellman

@mikayla_schneider_

@aliveandwellpod

Let’s take a business and industry approach to defining wellness! With a critical and observational lens, this episode examines the Health and Wellness industry size, predicted growth, and interesting trends we are seeing from both businesses and consumers.

Catch a new episode of Alive & Well every other Tuesday, and be sure give us a follow on IG to stay updated:

@aliveandwellpod

@mariahlwellman

@mikayla_schneider_

Give the podcast a follow, leave us a review, and be sure to stay alive and well!

Sources:

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/still-feeling-good-the-us-wellness-market-continues-to-boom

https://www.precedenceresearch.com/health-and-wellness-market

https://www.zippia.com/advice/health-and-wellness-industry-statistics/