What does it look like to have a world-class CMO in your corner without the full-time price tag?

In this episode, Alloy founder Rick Mayo sits down with Erin Levzow, CMO at CapitalSpring, to talk about the real value of fractional marketing leadership. Erin has held CMO roles at Wingstop, Freebirds, Museum of Ice Cream, and Marcus Hotels, and now works across the full CapitalSpring portfolio to help franchise brands build stronger marketing systems and better internal teams.

She and Rick dig into how she mentors marketers inside growing companies, why most franchisees make the mistake of betting everything on one marketing channel, and what the faucet-and-bucket analogy tells you about why your spend is or is not working. They also talk about the human connection at the core of the Alloy model and why that matters more than ever in an AI-driven world.

If you are building a franchise brand or trying to get more out of your marketing team, this episode is worth your time.

Listen in to learn what great franchise marketing leadership actually looks like.

00:00 There Is No Silver Bullet

02:48 From Vegas Dead-Body Apartment to CMO

05:00 Wingstop, Museum of Ice Cream and the Road to CapitalSpring

07:32 Why CapitalSpring Recruited Erin onto Their Own Team

09:26 What a Fractional CMO Actually Does Day to Day

13:04 The Cyclical Relationship Between Franchisees and Customers

16:42 Why Alloy Stood Out as a Marketing Story

17:36 Mentoring Marketers Who Want to Do Everything Themselves

21:06 The Faucet and Bucket: Why Dripping Does Not Work

23:36 Do Not Get Drunk on Digital

25:16 The Karaoke Question

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

To learn more about the Alloy Personal Training Franchise Opportunity, visit 👉 http://bit.ly/alloy_franchise

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people?

In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that makes every dollar, national and local, work harder.

Aren also shares how he got his start buying an e-commerce business his senior year of high school, why he eventually left that world for franchising, and what Franchise Ramp's no-contract model says about where their confidence comes from.

If you are an Alloy franchisee, a prospective owner, or just trying to understand where your brand fund actually goes, this episode gives you a clear answer.

🎧 Listen in to learn how smart franchise marketing is supposed to work.

Audio:

00:00 Your Ads Are Competing Against Themselves

02:30 From Figure Skating Moms to Franchise Marketing

06:02 What Franchise Ramp Does and Who It Is For

07:50 Why He Left E-Commerce for Franchising

08:22 No Contracts. Ever.

12:56 The Funnel Most Brands Get Wrong

13:56 The Sandwich Strategy

17:16 Geo-Targeted Campaigns Around Every Location

19:02 How Agencies Hide Behind Branded Keywords

24:06 The Franchisees Asking Questions Are the Best Ones

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

To learn more about the Alloy Personal Training Franchise Opportunity, visit 👉 http://bit.ly/alloy_franchise

What's the difference between a website that looks great and one that actually brings in business?

In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs, to dig into what separates high-performing websites from digital dead ends. Jimmy has built nearly 700 websites over 25 years and built one of the first franchise analytics dashboards in the industry. He knows what works and more importantly, why.

They cover how to design for different buyer personas, why time-on-site has dropped from three minutes to under one, how the back end of your site can quietly kill your marketing results, and why building for function before beauty is almost always the right call.

If you run a franchise location or are evaluating the performance of your brand's web presence, this one is worth your time.

🎧 Listen in to learn what your website might be costing you and how to fix it.

Key Takeways:

00:00 In 2012 You Had 3 Minutes. Now You Have 60 Seconds.

05:28 How He Measured Every Lead from Click to Grand Opening

08:12 What a PE Firm Found Wrong with Alloy's Website

11:02 Why Your Website Is Quietly Killing Your Leads

12:00 Stop Talking to Everyone. Design for Personas

15:38 Your Google Business Profile Is a Goldmine You're Ignoring

17:46 How to Use Facebook Forms to Pre-Qualify the Right Members

22:22 Pretty vs. Functional: What 690 Websites Taught Us

24:26 Why You Only Have 60 Seconds to Make Your Website Work

27:54 The Attention Span Crisis and What It Means for Your Marketing

31:00 Build It to Work First. Make It Pretty Second.

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

To learn more about the Alloy Personal Training Franchise Opportunity, visit 👉 http://bit.ly/alloy_franchise