It’s time for an advanced lesson in public relations.

What happens when you can’t get traction for a story, no matter how hard you pitch it? Or worse, when journalists tell you, “that’s not a story.”

When this happens, it is time to redefine the narrative.

In journalism and PR, the story narrative is crucial to success. Without a strong narrative, there will never be a media placement, regardless of how many contacts you have in the media.

During my years as a news producer with NBC and CBS, there were many times I pursued a story only to discover that the story I thought I was pursuing - changed. When this happened, we had two options – kill the story or salvage it.

I came across a letter that Mick Jagger wrote to Andy Warhol after he hired him to create his next album cover. Most people know Andy Warhol was eccentric and creative – and not exactly easy to work with. But he was an artist and created masterpieces. He was also a superstar publicist at the root, elevating the value of his artwork. (I wrote an article about this for Forbes, which you can read here).

Over the years, I’ve worked with many CEOs, CMOs, entrepreneurs and junior marketing managers. I’ve found the companies that got the most out of MACIAS PR let our creative energies run. And the clients who thought they knew more about the media than us and micromanaged our strategy typically didn’t see the same results as the clients who trusted our judgment.

There are great lessons on how to manage a creative team in this letter. You will put the pieces together if you read the letter.

There’s a popular question we frequently hear from business owners: How can PR grow my business, and how do I measure it?

I’ve written extensively on here and other outlets, like Forbes and Entrepreneur, on how to measure the ROI of PR. You can read those articles here.

A successful PR campaign must be targeted to the right audience for the best results. A PR campaign that is focused around business development should always target publications that your customers read.

This is one of the strategies that MACIAS PR takes with every campaign. We are driven by results that delivery metrics that your business needs.

One of the first questions we ask potential clients is – what is the purpose of this PR campaign? The answer will help us develop an effective strategy that gets your product or service in front of customers.

So how can PR help you close sales?