In a world of increasing complexity, building trust across cultures has never been more challenging — or essential.

In an episode that originally appeared on the Page Society’s podcast — The New CCO — Shahar Silbershatz and Axel Löber share insights on how global CCOs can navigate cultural nuances, leverage AI and data, and foster authentic stakeholder connections.

Listen to the conversation to hear how human connection remains at the heart of effective communication, to help build trust with stakeholders, in an AI-driven era.

Read Shahar's Page Society blog post:

https://page.org/blog/smart-tech-smarter-leaders-the-human-edge-in-ai-driven-stakeholder-intelligence/

To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.

In the Season 2 finale, Leslie Cafferty, Chief Communications Officer at Booking Holdings, shares how her team leads communications across brands like Booking.com, OpenTable, and KAYAK in a world that’s always on — and always shifting.

From experimenting with AI tools to navigating public backlash during the pandemic, Leslie explains why today’s communications landscape requires constant iteration, cross-functional collaboration, and — above all — listening. She reflects on building internal trust, staying ahead of risk, and offering clear-eyed counsel to the CEO when the pressure is on.

For Leslie, communication isn’t just about sending messages — it’s a two-way street that demands curiosity, clarity, and the courage to adjust course.

Time stamps

00:00 Communication as a Two-Way Street

00:21 Meet Leslie Cafferty

01:48 Leslie's Career Journey

03:52 The Evolution of Communications

05:20 AI and Technology in Communications

11:24 Experimentation and Data-Driven Strategies

20:34 Reflecting on Achievements and Challenges

21:05 Navigating the Fast-Paced Communication Landscape

23:41 Crisis Preparation and Response

26:39 Learning from Public Backlash

28:48 Fostering Open Internal Communication

33:02 Collaborating with the C-Suite

34:25 Deciding When to Speak Out

39:09 Personal Insights and Switching Off

40:27 Conclusion and Farewell

To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.

Shahar sits down with Becca Chambers—aka “Becca from LinkedIn”—a communications powerhouse with over 80 million views on the platform and CMO at Scale Venture Partners.

Becca shares how she rose from a spontaneous start in comms—via a rogue wave—to becoming a leading voice in data-driven communications. With deep experience across cybersecurity, VC, and brand strategy, Becca explains why comms pros need to shed the “shapes and colors” stereotype and start proving their business impact with smart, contextualized data.

Becca dives into how communicators can earn a seat at the leadership table by being strategic, saying no when needed, and translating qualitative and quantitative signals into compelling business stories. She challenges comms leaders to get scrappy with data—tapping into tools like Google Analytics or Salesforce—and emphasizes that it’s not about the metrics per se but how they connect to real business outcomes.

She also discusses the burnout risks of an “always on” mindset, especially in high-stakes industries like cybersecurity, and the importance of boundaries to preserve creativity and stamina.

Finally, Becca makes a compelling case for why all communicators must build their personal brands. In a world moving toward hyper-authenticity and digital-first impressions, Becca argues that showing up online consistently (even imperfectly) will be a key differentiator. From leadership visibility to message consistency and analyst sentiment tracking, she shares practical ways to “see around corners” and ensure comms is not just reactive but proactive in shaping reputation and driving business strategy.

Time stamps

00:00 Introduction and Opening Remarks

00:27 Guest Introduction: Becca Chambers

01:03 Becca's Career Journey

04:21 Evolution of Communications

08:19 Data-Driven Communications

13:46 The Importance of Consistency and Sentiment

18:05 Data-Driven Storytelling

19:31 The Always-On Dilemma

22:50 Measuring Success in Communications

27:02 Leadership Visibility and Influence

33:09 Building Personal Brands

35:47 Quickfire Questions and Final Thoughts

To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.