Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.

Summary:

In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace.

Description:

Good morning to our dedicated listeners on this fine Monday! We're on the cusp of our milestone 100th episode, and I can hardly contain my excitement for what's in store tomorrow. But first, let's dive deep into today's topic: Cost Per Click, or CPC.

Understanding CPC: There's a prevalent sentiment among Amazon sellers that CPCs are on a relentless upward trajectory. While this might be statistically accurate, the narrative often overlooks the real picture. It's not just about the value of the CPC but how the CPC relates as a percentage of your selling price.

Inflation and Its Impact: A critical factor to consider is inflation, which inherently devalues money over time. With goods, shipping, and various other costs witnessing a rise, many sellers have adjusted their prices accordingly. A price increase means you can allocate a higher CPC, provided your conversion rate remains consistent.

The Essence of CPC: Think about it – if the selling price of a product increases due to inflation or other market dynamics, a proportional rise in CPC is natural, especially if your conversion rate stays consistent. This correlation helps us understand that merely stating "CPCs are rising" isn't necessarily an alarming fact. Instead, it's an outcome of broader economic and marketplace dynamics.

Digging Deeper: Let's not forget other contributing factors, like organic rankings, competitors' behavior, and your specific goals in terms of market share. The ratio between PPC sales and organic sales plays a significant role in determining your CPC. So, it's crucial to adopt a more nuanced perspective rather than jump to conclusions based on standalone numbers.

To sum it up, the next time you come across the statement, "CPCs are too high," remember it's about understanding the entire ecosystem and not just isolated numbers. It's a combination of your product's price, market dynamics, and strategic objectives.

Thank you for joining today. As always, stay curious, keep questioning, and remember to tune in tomorrow for our grand 100th episode. Until then, take care and have a productive start to your week!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.

Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖

Summary: In episode 98, we discuss Amazon's big investment in the AI space by partnering with Entropic, and the impressive achievement of Mistral AI with their 7B model. Moreover, we address video quality issues from our YouTube channel and touch on Amazon Ads API updates.

Description:

Hello to our amazing listeners on this beautiful Friday, 29th of September! We're edging closer to episode 100, and there might be a little surprise in store for all of you.

YouTube Quality Concerns: First off, to our avid YouTube viewers, I've noticed comments regarding the video quality looking somewhat 'foggy'. I must admit, that's due to recording via Zoom which doesn't offer the best video resolution. My apologies, and I will be looking into potential solutions next week.

Amazon Ads API Update: Amazon continues to innovate with their latest API release for sponsored displays. Now, when setting up a sponsored display campaign, the potential reach and impressions are forecasted more accurately. The addition of forecast statuses - 'impression targeting too narrow' and 'impression targeting too broad' - assists advertisers in better understanding their potential reach. This is certainly an update for those who like to delve into the nitty-gritty of their campaigns.

Big News in AI: Amazon has taken a massive step in the AI realm by investing $4 billion into Entropic, a company recognized for its advanced large language models, similar to OpenAI. On top of that, Amazon itself houses the Amazon Bedrock large language model. This collaboration with Entropic further cements their commitment to advancing in AI.

Mistral AI's Milestone: Speaking of advancements in AI, Mistral AI, a startup from Paris, is making waves in the industry. Despite being a young company, they've already released a 7B model which has outperformed several bigger models in various benchmarks. Its proficiency in areas like math and coding is particularly impressive, giving established models from giants like Google a run for their money. European AI has truly showcased its potential!

To delve deeper into the fascinating world of AI and Mistral's achievements, I recommend reading the detailed article on their website (link in the description).

Thank you all for tuning in. I hope you have a splendid weekend. Be sure to tune in on Monday, and as we approach our 100th episode, expect a few surprises. Take care and goodbye!

Thanks for listening and if you like the podcast make sure to subscribe!

Check out the YouTube Channel as well:

https://youtube.com/@AmazonAdsRawDaily

More Infos about the Me & the Podcast can be found here:

https://alexanderswade.com/amazon-ads-raw-daily/

Follow me on LinkedIn:

https://www.linkedin.com/in/alexanderswade/

Hosted on Acast. See acast.com/privacy for more information.