Series 1, Episode 6:  I'm getting lots of questions about how to target keywords.  So, I'm going to tell you to forget about keywords for a moment, and why that's important.  Let's simplify things a little, and at the end of this podcast, you will see things much more clearly.

If you'd like to request a particular podcast subject please email me here: Podcast@AmazonAlchemist.com

PS. Grab 10% off my Amazon PPC Launch Course - Coupon Code - Podcast10
You can find out more about it here (first lesson is free) 
https://www.ppcalchemyltd.com/

Series 1, Episode 5:  In this program, I answer a listener's question regarding the use of Broad keyword campaigns;  are you better using seed keywords or longtail keywords?  If using seed keywords, does this improve the organic ranking of them, and will that give your product more authority with a high search volume keyword?

I also discuss what Broad match types are doing and why you would use them.

If you'd like to request a particular podcast subject please email me here: Podcast@AmazonAlchemist.com

PS. Grab 10% off my Amazon PPC Launch Course - Coupon Code - Podcast10
You can find out more about it here (first lesson is free) 
https://www.ppcalchemyltd.com/

Series 1, Episode 4:  In this program, I discuss how the algorithm considers your listing to align the correct keywords to it, so that your item is shown to the correct audience.

I discuss the importance of using descriptive words rather than conventional keywords, the problems you will experience where there is unclarity, and how you need to consider the use of Root keywords, Modifier keywords, and noise words in your content.

If you'd like to request a particular podcast subject please email me here: Podcast@AmazonAlchemist.com

PS. Grab 10% off my Amazon PPC Launch Course - Coupon Code - Podcast10
You can find out more about it here (first lesson is free) 
https://www.ppcalchemyltd.com/

Series 1, Episode 3:  In this program, I discuss the issue of keyword density in PPC ad groups and also in listing content.  I explain how to identify this problem and what you can do about it.

If you'd like to request a particular podcast subject please email me here: Podcast@AmazonAlchemist.com

PS. Grab 10% off my Amazon PPC Launch Course - Coupon Code - Podcast10
You can find out more about it here (first lesson is free) 
https://www.ppcalchemyltd.com/

Series 1, Episode 2: There's a lot of conflicting advice on how you should fill the backend 250 Search Term field that allows up to 250 characters of keywords.   Should you repeat keywords that are in your content, or only use new keywords however relevant or not they are. 

Grab a coffee and take a listen to find out.  Here is the link to the duplication checker I mention: http://www.writewords.org.uk/word_count.asp

If you'd like to request a particular podcast subject please email me here: Podcast@AmazonAlchemist.com

PS. Grab 10% off my Amazon PPC Launch Course - Coupon Code - Podcast10
You can find out more about it here (first lesson is free) 
https://www.ppcalchemyltd.com/

Series 1, Episode 1.  In this show, I discuss the issues that you may not be aware of when targeting seed keywords with PPC and in your content.  A seed keyword is a root keyword, usually something that is part of longer (longtail) keywords.  Here's an example:

• Seed Keyword - Red Polish
• Longtail Keyword - Red Polish for Ferrari Cars

If you'd like to request a particular podcast subject please email me here: Podcast@AmazonAlchemist.com

PS. Grab 10% off my Amazon PPC Launch Course - Coupon Code - Podcast10
You can find out more about it here (first lesson is free) 
https://www.ppcalchemyltd.com/