Rick Crossland is the CEO of A Player Advantage, a firm specializing in high-performance coaching and recruitment, and the author of The A Player. He is an internationally recognized expert and thought leader in talent development, best known for his work developing and recruiting teams of A Players across a wide variety of industries. As a certified Scaling Up Coach, Rick helps midmarket companies boost their business strategies, enhance execution, and increase cash flow. He has been published in leading business publications, including Inc., Entrepreneur, and Fortune. In addition to his writing and consulting work, Rick is a dynamic speaker who loves to captivate audiences with his unique A Player approach.

What separates a mediocre business from a high-performing one? How can companies transform their teams and strategies to achieve exceptional growth and profitability? The key lies in cultivating elite talent and implementing a robust business framework. What practical steps can leaders take to ensure their teams and strategies are top-notch?

According to Rick Crossland, a renowned expert in business coaching and talent optimization, the secret to success is building a team of A Players and employing the Scaling Up methodology. He highlights that having over 90% A Players — those in the top 10% of their industry — can transform business performance and culture. This approach not only drives higher profitability and smoother operations but also prepares businesses for successful exits at a premium value. Rick underscores the importance of rigorous coaching and strategic planning, which help maintain high standards and continuous improvement within the team.

In this episode of America Open for Business, host Cameron Heffernan sits down with Rick Crossland, CEO of A Player Advantage, to discuss the secrets behind cultivating elite talent and Scaling Up success. They explore the importance of having a high percentage of A Players, the impact of effective coaching, and the significance of strategic planning in achieving business excellence.

Greg Crabtree is a Partner at CRI Simple Numbers, a firm dedicated to assisting entrepreneurs in optimizing business performance through proven financial strategies and quarterly tax planning. An accomplished speaker, author, entrepreneur, and financial expert with over 40 years of in-depth experience, Greg pioneered a metric for measuring labor efficiency and benchmarks for company and individual performance. He is the author of Simple Numbers, Straight Talk, Big Profits! and its sequel, Simple Numbers 2.0, which extends his principles for turning businesses into wealth-building engines. In addition to his publications, Greg has contributed to Verne Harnish's Scaling Up and chairs the EO Wharton Executive Education Program.

Many businesses struggle with finding the right pricing strategy and optimizing their labor force to stay competitive and profitable in today's volatile economic landscape. Understanding these key elements is crucial for any business aiming to thrive in uncertain times. How can companies strike the right balance and navigate these challenges effectively?

According to Greg Crabtree, a globally recognized financial expert, the key lies in understanding your market niche and having a targeted pricing strategy. He highlights that businesses must adapt by either growing into their management structures or making necessary cuts to avoid inefficiencies. By leveraging the power of appropriate pricing and addressing labor dynamics, companies can enhance their profitability and thrive even in turbulent times. This approach not only improves financial health but also positions businesses to seize opportunities in a fluctuating market.

In this episode of America Open for Business, host Cameron Heffernan sits down with Greg Crabtree, Partner at CRI Simple Numbers, to discuss strategic business management. They talk about labor efficiency, the significance of proper pricing, and the benefits of transparency in B2B services.

Anna Birch is the visionary Co-founder of Polaris Institute, which aids high-performing teams and individuals in managing and embracing impactful change. She is an acclaimed entrepreneur, executive facilitator, and experiential trainer with a profound grasp of organizational dynamics and human change. Anna leverages neuroscience and her extensive background in facilitating group dynamics to foster deep understanding and transformative experiences. Her insights have reshaped businesses from a range of industries to scale and innovate successfully. As a leader, she is committed to helping executives redefine their operational systems and narratives for clarity and growth.

Are you curious about how neuroscience can revolutionize your business strategies? How can understanding the human brain lead to sustainable change and improved performance within your team?

According to Anna Birch, a renowned expert in organizational dynamics and human change, the key lies in leveraging neuroplasticity to create lasting behavioral shifts. She highlights that true change comes from small, manageable steps that build new habits over time. This approach, grounded in neuroscience, enables individuals and teams to overcome resistance to change, fostering a culture of continuous improvement and innovation.

In this episode of America Open for Business, host Cameron Heffernan speaks with Anna Birch, Co-founder of Polaris Institute, to discuss how neuroscience can transform your business. They explore how micro-steps can lead to significant behavioral changes, the role of self-care in effective leadership, and strategies for overcoming resistance to change in new markets. Tune in to discover practical insights and actionable strategies to harness the power of neuroscience for your business.