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America’s Home Experts Shop Talk

America’s Home Experts Shop Talk

Written by: America’s Home Experts
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About this listen

Hosted by Steve Broxterman and John Bujak of America's Home Experts, this podcast is for contractors, tradespeople, and home service pros who’d rather be swinging a hammer than decoding marketing jargon. We break down real strategies — websites, videos, social media, and more — with just the right amount of sarcasm, sawdust, and smart advice. No fluff. No gurus. Just the stuff that actually works (and maybe a few dad jokes).

Copyright 2026 All rights reserved.
Economics Marketing Marketing & Sales
Episodes
  • 020 - Scaling with Character: Moving from Finance to the Construction Frontlines with Colin Gates
    Apr 13 2026

    In this episode of Shop Talk, John Bujak sits down with Colin Gates, owner of Mastercraft Coatings, for an honest look at what it really takes to take over and scale an established construction business. Colin left the high-stakes world of finance to get his hands dirty, and in this "tactical manual for growth," he shares the hard-won lessons he learned along the way.

    Key takeaways from this episode include:

    • Character Over Cost: Why paying a higher hourly rate for top-tier talent is actually cheaper for your bottom line in the long run.

    • The Math of Profitability: How to stop "winging it" on estimates and build a data-driven system for consistent job costing.

    • The Owner's Trap: Why you must stop doing the touch-ups and hauling paint if you want to break the $10 million barrier.

    • Delegation and Accountability: The importance of letting your team own their mistakes so you can focus on high-value business growth.

    • Marketing Truths: A candid look at what's currently working in lead generation—from direct mail to Google Local Service Ads.

    Whether you’re just hiring your first crew or trying to scale a multi-million dollar operation, Colin’s insights offer a clear roadmap for success in the trades.

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    24 mins
  • 019 - From Cut-Man to Company Owner with Alex Stokes of AG Stokes Construction
    Mar 30 2026

    What happens when a university break turns into a lifelong career? In this episode of America’s Home Experts Shop Talk, we sit down with Alex Stokes, owner of AG Stokes Construction. Alex shares his "accidental" entry into the trades—starting as a $12/hour "cut-man" with zero experience and building a high-end remodeling firm in Metro Detroit.

    We discuss:

    • The Leap of Faith: Transitioning from working for a builder to selling your first solo projects.

    • The "Hiring Ladder": Why your first hire should be a helper, and how to eventually replace yourself in the field.

    • The 5-Minute Rule: Why speed-to-lead is the most critical metric for winning new business.

    • Culture over Craft: Why Alex hires for morning routines and lifestyle habits rather than just technical skills.

    Whether you are swinging a hammer or running a crew, Alex’s insights on systemization and personal discipline are essential listening for any trade professional.

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    26 mins
  • 018 - From Side Hustle to $10 Million Empire: The "Fail Fast" Mentality with Nick of Elite Paint Company
    Mar 23 2026

    In this high-energy episode of Shop Talk, John Bujak sits down with Nick from Elite Paint Company to discuss the tactical shift from being a technician to becoming a CEO. Nick shares how he turned a $3,500 bank account into a powerhouse company on track to hit $10 million in revenue within the next three years.

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    22 mins
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