In this deep dive episode of the Amsterdam Founders Club Podcast, former Mindvalley CMO Alessio Peroni reveals how he helped Mindvalley scale from $25 million to $75 million in annual revenue through smart marketing decisions, funnel optimization, and audience first growth strategies. This podcast breaks down the real systems behind one of the most successful online education companies in the world and what actually drove Mindvalley’s explosive growth.

Alessio Peroni shares behind the scenes insights into Mindvalley’s marketing strategy, including the shift from evergreen courses to cohort based programs, the rise of community driven learning, and how improving course completion rates directly impacted revenue. The discussion covers YouTube advertising, paid traffic, funnel design, membership models, scarcity, and why most online courses fail to scale while Mindvalley succeeded.

This episode is essential viewing for entrepreneurs, marketers, founders, and course creators who want to understand how to grow an online education business sustainably. If you’re interested in digital marketing, funnels, subscriptions, brand trust, and scaling to seven or eight figures, Alessio Peroni’s real world experience at Mindvalley offers practical lessons you can apply immediately to your own business.

Episode Timestamps

(00:00) – Intro: Scaling Mindvalley from $25M to $75M ARR (05:00) – Alessio’s journey: from small-town Italy to global brands (12:00) – Joining Mindvalley & learning marketing at scale (18:00) – The key growth levers behind Mindvalley’s 3× revenue (25:00) – From evergreen courses to cohort-based programs (33:00) – Why completion rates matter more than content volume (40:00) – Scaling paid ads & why YouTube became a breakout channel (48:00) – Moving to a membership model (and the risks involved) (56:00) – Community, retention & why most subscriptions fail (1:05:00) – How to reach your first $1M in online education (1:15:00) – Pricing, funnels & low-ticket vs high-ticket offers (1:23:00) – Final advice for founders & course creators

Connect with Alessio Peroni :

Instagram : https://www.instagram.com/alessio_pieroni

Website : https://withalessio.com/

Connect with Marcel Wijermars:

LinkedIn: https://www.linkedin.com/in/marcelwijermars

Instagram: https://www.instagram.com/marcelwijermars

Apply to join Amsterdam Founders Club:

https://amsterdamfoundersclub.com/

Instagram: https://www.instagram.com/amsterdamfoundersclub/

Welcome to the first episode of Amsterdam Founders Club. I am Marcel , Your Host for the Amsterdam Founders Club podcast , but on this pilot episode, Marcus Engel hosts the Episode and I will tell the origin story of how dinners in Bali grew into Growth Nights, organizing events for more than 2,000 founders, and our new mastermind program. If you’re building a startup, scaling revenue, or planning founder led events this episode is for you.

We dig into founder community building, event curation, selling out events, avoiding pitch heavy networking, and the exact criteria I look for in my mastermind. Expect practical insights on organizing founder events, personal brand for founders, strategic partnerships, and scaling to €1M.

Want in? Apply for the mastermind: https://amsterdamfoundersclub.com/mastermind/, or learn how to run your own founder events at https://amsterdamfoundersclub.com/.

Subscribe for founder stories, Growth Night recaps, and playbooks to scale your business.

Connect with Marcus Engel :

LinkedIn — https://www.linkedin.com/in/marcus-engel-301studios

Instagram — https://www.instagram.com/themarcusengel

Connect with me :

LinkedIn — https://www.linkedin.com/in/marcelwijermars

Instagram — https://www.instagram.com/marcelwijermars