What happens when an artist decides that joy isn't just an emotion - but a creative purpose?

In this episode I chat to ceramic artist Emily Hett, whose colourful, tactile sculptures have captured the imagination of collectors and social media audiences alike. Emily's joyful 'blobs' have become her signature, but behind the playful forms lies years of thoughtful experimentation, resilience and a clear understanding of what it takes to build a sustainable creative business.

We talk about the moment she realised joy was at the heart of her practice, the extraordinary impact of a viral Instagram reel, and why success isn't simply about algorithms or follower numbers. Emily also shares some refreshingly honest advice about marketing, consistency and finding a way of working that feels authentic.

Whether you're just starting out or already running your own creative business, this conversation is full of practical insights and plenty of encouragement.

In our chat we discuss:

- How Emily discovered that joy had become the driving force behind her work.

- Why colour, shape and tactility create such an emotional connection with people.

- The value of experimentation and allowing your creative practice to evolve.

- What really happened when one Instagram reel reached millions of people—and how it changed her business.

- Why artists need to embrace the business side of their practice as well as making great work.

- Building an audience without losing sight of why you create.

- Creating content that feels natural rather than chasing the latest trends.

- Balancing exhibitions, commissions, social media and studio life.

You can see Emily's work at https://emilyhettart.co.uk/

When creating with flowers is not quite fulfilling you, it's time to pack away the secateurs and pick up the paintbrushes. Brigitte Girling shares her story in Episode 56 of An Art to It.

Brigitte is a fine artist based in Suffolk whose vivid, joyful still life paintings celebrate what she calls "the beauty of the everyday." But her route to the easel was anything but straightforward.

In this episode, Brigitte talks about a childhood of creative freedom in Framlingham, being steered away from art at school despite loving it, studying psychology at Exeter, teaching primary school children, and eventually building a thriving floral design business specialising in seasonal, chemical-free flowers.

When COVID brought events to a halt, Brigitte found herself retrieving a box of art materials from the attic — materials that had been sitting there for a decade — and quietly began to paint. Within a couple of years she had exhibited at the Colchester Art Society, done Suffolk Open Studios, and become artist in residence at Wickham Vineyards in support of the charity Art for Cure.

We talk about:

• The creative thread that runs through every stage of a life, even when it isn't obvious
• Why she called herself an artist from day one — and why more of us should
• How her floristry background shaped her composition and colour instincts without her even realising
• Changing her mind about galleries — and why she's glad she did
• Self-limiting beliefs, fear of judgement, and the art of ignoring both
• What it really means to burst out of the chrysalis of other people's expectations

A warm, funny and genuinely inspiring conversation to kick off Series 6.

You can see Brigitte's work at brigittegirling.co.uk and @brigittegirling

Brigitte talked about:

Mandy Leeson of Vanil in Woodbridge @vanil_ltd https://www.vanil.co.uk/

Kay Prestney Kinship Creative @kinship_creativedc

Art For Cure @artforcure https://artforcure.org.uk/

Wyken @wykenvineyards https://www.wykenvineyards.co.uk/

An Art to It: the home of inspiring stories of how women artists and makers turned their creative passion into their business. Hosted by gallery owner and mentor to creatives, Elaine Dye.

Follow An Art to It for artist conversations, creative entrepreneurs, creative women and interviews with women artists and makers.

Having her eyes fixed as firmly on her business goals as on her paint palette, has been the bedrock of Alice Sheridan's creative success. In this episode of An Art to It, artist, mentor and co-host of the long running and much-loved Art Juice podcast, Alice Sheridan, shares her journey.

Alice talks about her move from a career in graphic design into painting, how she began taking her art seriously as a business, and why structure, support and self-awareness have all played such an important part in her creative career.

We discuss the realities of building an art practice alongside family life, the role of ADHD in how Alice works, and why understanding your own energy, habits and decision-making is so important when you're running a creative business.

Alice also shares her thoughts on selling directly, working with galleries, art fairs, social media, membership communities, pricing, and why artists don't all need to follow the same route to success.

This is a wonderfully honest conversation about commitment, creativity, business, tenacity, and learning to build a creative life that works for you.

In this episode, we talk about:

• Alice's experience of co-hosting Art Juice

• Moving from graphic design into painting

• Taking art seriously as a business

• The importance of structure and support

• ADHD, organisation and creative working rhythms

• Open studios, art fairs and direct selling

• Galleries, endorsement and choosing your own route

• Building and evolving an artist membership

• Why creative business is not one-size-fits-all

• Pricing, confidence and standing by your decisions

• The long-term nature of a sustainable creative career

You can find out more about Alice's work and her membership at https://alicesheridan.com/ and on instagram @alicesheridanstudio