Some moments remind us that belief is one of the most powerful forces we have. Braxton Kilgo’s story shows what becomes possible when we choose to believe in ourselves and in each other.

Braxton grew up in a small Texas town where football shaped identity, community, and dreams of a bigger future. When a major injury changed his path, he stepped into a season of rediscovery that led him to entrepreneurship, creativity, and ultimately the movement he’s now known for: I Believe In You (IBIY).

This conversation explores the defining moments that shaped Braxton’s purpose. From learning discipline on the field to building his first businesses out of nothing, to the day a middle school assembly sparked an idea that would grow into a global ripple of kindness and connection. Braxton shares openly, humbly, and with a deep sense of calling.

• Growing up in a community built on belief and belonging
• The injury that changed the trajectory of his life
• What happens when identity is wiped out overnight
• Discovering entrepreneurship and creating opportunity from scratch
• The school speech that unexpectedly birthed I Believe In You
• How a simple bracelet became a catalyst for connection
• Why belief is a skill, a gift, and a responsibility
• The future of IBIY and what keeps Braxton moving forward

Braxton Kilgo is the founder of I Believe In You, a movement built to spread kindness, connection, and belief through meaningful interactions and a tech-enabled bracelet experience. His journey spans football, fitness, digital marketing, brand building, and now leading a global community rooted in purpose and human connection.

Instagram (personal): @braxtonkilgo

Instagram (IBIY): @ibelieveinyou.co

Website: https://www.ibelieveinyou.io

LinkedIn: Braxton Kilgo

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This conversation with Lisa Larter is full of insight, generosity, and beautifully honest stories. Lisa shares the experiences that shaped her independence, her leadership, and the way she cares for the people around her. Her reflections spark curiosity and offer a powerful reminder that the small moments often become the ones that matter most.

Lisa Larter is an entrepreneur, strategist, author, and host of She Talks Business. She brings clarity and courage to every room she enters. In this episode, she shares the defining experiences that shaped her values, her confidence, and her commitment to helping others grow.

What you’ll hear about:

• How early experiences shape our deepest values
• Why trust can change the trajectory of a life
• The difference between feedback that corrects and feedback that elevates
• The power of naming people’s strengths with precision
• How to create relationships that honor individuality and growth

Resources Mentioned

• When the Cranes Fly South - Book
• Spanx, founded by Sara Blakely - Link
• Lisa’s podcast, She Talks Business - Link
• Jack Canfield’s interview with Tim Ferris - Link

If this episode inspired you or helped you see your own defining moments more clearly, share it with someone who would love Lisa’s story. And follow to never miss an episode filled with clarity, heart, and purpose.

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What connects a Scrabble game in Kyrgyzstan, a bestselling business book, and the golden ratio?

For Dennis Bulani, the answer is curiosity. It’s what’s guided him from farming in Saskatchewan to building one of Western Canada’s most innovative ag retail companies. It’s what inspired a book that bridges the trust gap between farmers and consumers. And it’s what continues to drive his fascination with science, ethics, and the patterns that link everything together.

This episode explores how one farmer’s search for understanding became a lifelong pursuit of innovation, integrity, and impact.

Dennis Bulani is the founder and CEO of The Rack, a leading independent ag retail company in Saskatchewan. A fourth-generation farmer, entrepreneur, and author of What a Farmer Wants You to Know About Food, Dennis has spent his career connecting science and ethics to the real work of growing food. His curiosity has taken him from developing data-driven agronomy tools to writing a science fiction novel inspired by chaos theory and the golden ratio; proof that when you follow what fascinates you, the world opens up.

In this episode, you’ll hear about:

• How Blue Ocean Strategy shaped Dennis’s thinking and transformed how he approaches business and innovation.
• The principles that guided him to build a company grounded in trust, science, and ethics.
• The story of the Scrabble game that changed his life and led to unexpected global impact.
• Why chaos theory and coincidence continue to influence his work and creativity.
• Why curiosity, more than anything else, keeps him moving forward.

Resources:

Books

• Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
• What a Farmer Wants You to Know About Food by Dennis Bulani

Websites

• trustyourplate.com – connecting farmers and consumers through honest conversation
• therack.ca – The Rack, Dennis’s ag retail business

Referenced Concepts

• Blue Ocean Strategy
• EOS Leadership Workshop
• Data in the Dirt Research Symposium
• Chaos Theory and the Golden Ratio

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