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Annie Duke on Ideas

Annie Duke on Ideas

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You can do everything right and still lose the hand. This comes from Annie Duke who won millions at the poker table and still lost hands.


In poker, "resulting" is a death sentence. If you play a perfect hand but the river card goes against you, you don't change your strategy—you trust your process. Duke brought this logic to the world of decision-making, and it’s a masterclass in how to handle ideas.


Most of us work backward. We see a bad result and assume we were wrong. But in an uncertain world, a good idea with a bad outcome is still a good idea. Strategy is about making the best possible bet with the information you have at the time. If you let the "randomness of results" dictate your next move, you’re no longer in control of your strategy—the luck is.

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