In this episode, we sit down with Lalit Chauhary, Design Director at Zed Pods, an award winning modular design studio that’s changing the game in social housing. From studying architecture in India to leading zero carbon projects in the UK, Lalit shares the journey and the lessons learned along the way. We dive into the challenges of modular construction, closing the performance gap, and building a sustainable business that actually works. Plus, how technology and smart thinking are shaping the future of architecture. Whether you’re starting out or already established, this episode is packed with insights you won’t want to miss.

00:00 Introduction and Setting the Scene

00:38 Guest Introduction and Background

01:18 Educational Journey in Architecture

03:38 Early Career and Internship Experience

06:06 Challenges and Lessons in Architecture

10:36 Starting Zed Pods and Initial Struggles

16:55 Breakthrough Projects and Growth

25:51 Navigating the Pandemic and Expansion

46:19 Pricing Mistakes and Lessons Learned

46:38 Balancing Client Expectations and Fees

47:17 Undercutting in the Architecture Industry

47:53 Importance of Timing and Feasibility Studies

48:32 Learning to Charge Appropriately

49:34 Handling Client Conversations and Emotions

51:17 Setting Competitive Fees and Managing Risks

52:34 Growth and Success of Z Pods

53:45 Commitment to Zero Carbon Approach

54:41 Bridging the Gap Between Design and Construction

55:16 Performance Gap and Energy Standards

56:31 Innovative Business Model and Air Rights

01:06:08 Hiring and Empowering Smart People

01:13:58 Challenges and Rewards of Entrepreneurship

01:22:02 Future of Modular Construction and Technology

01:35:12 Conclusion and Contact Information

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Curated content, insights and opportunities to accelerate your career in Architecture, Design, Development and Real Estate to the next level.

💻 Find more content at https://www.architecturesocial.com

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.

Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.

Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.

00:00 Welcome to the Livestream
00:04 The Importance of Marketing
00:55 Personal and Professional Branding
01:18Presentation Preparation
02:17 Becoming a Social Media Influencer
03:25 The Reality of Being an Influencer
05:19 Core Lessons for Aspiring Influencers
05:36 Lesson 1: It's Not About You
10:08 Lesson 2: Everything is a Marketing Precedent
13:51 Lesson 3: Consistency is Key
19:36 Lesson 4: Always Be Closing
20:09 Building Client Relationships
20:52 The Importance of Always Closing
22:41 The AIDA Framework Explained
27:01 Marketing Rule: Not Perfect, Just Post
32:32 Leveraging AI and Automations
35:30 Inspiration and Final Thoughts

Join us in this exciting episode of the Architecture Social show as we delve into the future of AI in Architecture with the founder of xFigura, George. Discover how AI is revolutionising architectural practices, from concept design to 3D modelling, and what it means for the jobs of architects in the future.

George shares his journey from studying at Oxford Brooks and Harvard to consulting large firms and developing cutting-edge AI tools. We also discuss the challenges of starting an AI-based business, the importance of UX/UI in software, and the role of educational institutions in preparing the next generation of architects. Don't miss this insightful conversation packed with industry expertise and future-forward thinking!