Are You Apologizing As Badly As Diddy?
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Are You Apologizing As Badly As Diddy?
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In May 2024, CNN released hotel surveillance footage of Sean "Diddy" Combs assaulting his then-girlfriend Cassie Ventura. Within 24 hours, Diddy posted a 70-second apology video to Instagram. He never said her name. Not once. In this episode of How Words Work, Jack Fox breaks down the four mechanical moves that turn an apology into a performance: erasing the victim, distancing the act, becoming the protagonist of your own redemption story, and piling on the convincing language. You'll hear exactly how Diddy did all four in less than 70 seconds, and you'll start to spot the same blueprint in workplace apologies, partner apologies, celebrity statements and crisis PR everywhere. By the end you'll know how to hear a real apology and how to give one.
How Words Work is a weekly podcast with Jack Fox.
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Content note: this episode discusses domestic violence.
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