Ari Paparo (CEO Marketecture, Beeswax) cover art

Ari Paparo (CEO Marketecture, Beeswax)

Ari Paparo (CEO Marketecture, Beeswax)

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About this listen

Ari Paparo is an adtech serial entrepreneur, my old boss when I was CMO at Beeswax, and the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (comes out Aug 5). I noticed his paintings in our Friday 1:1s we'd do over Zoom during the pandemic. Earlier this month, he invited me to his apartment to show me his art and talk about creativity, building companies, and painting.


Preorder his book here: https://www.amazon.com/Yield-Google-Bullied-Advertising-Dominance/dp/B0F67HV2BB

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