In this episode, ArtForm experts explore how marketers can harness AI’s potential without losing the human touch. From deepfake influencers to data bias, they unpack the complex relationship between creativity, responsibility, and trust in the age of AI.

The team shares firsthand insights from building ArtForm’s own AI policies and readiness frameworks, covering what every organization should do before rolling out new tools. They discuss how to spot “AI washing,” why authenticity still drives real results, and how responsible governance keeps creativity ethical and scalable.

Whether you’re leading an enterprise marketing team or just integrating AI into your daily workflow, this episode offers a practical blueprint for ethical, human-centered AI adoption in 2026.

From ChatGPT to ChatGPT Agents (blog)

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Chapters / Descriptions

00:00 – Introduction & Context

The team introduces the topic of AI ethics and why transparency and responsibility matter now more than ever.

02:30 – Creativity vs. Conformity

Charlie shares how AI tools are reshaping creativity—and why unchecked automation can lead to shallow or manipulative content.

07:00 – AI Policies & Enterprise Readiness

Why most large organizations still lack AI policies, and how ArtForm helps clients build their own ethical frameworks.

11:00 – The Risk of AI Washing

Exploring examples of misleading AI marketing (like the “Willy Wonka” event) and why brand trust depends on disclosure.

13:20 – Authenticity Through Better Prompts

How prompt engineering and human expertise prevent generic, copy-paste outputs—and what true innovation looks like.

20:50 – Bias, Data, and Privacy

Examining bias in AI datasets, privacy risks, and how marketers can balance personalization with consumer protection.

30:00 – Governance and Regulation

Global updates on AI governance and why companies shouldn’t wait for legislation to define their ethical standards.

35:40 – The Future of Human Creativity

How AI can act as a partner—not a replacement—for creative professionals, and how to use it to amplify originality.

40:15 – Takeaways & Call to Action

Building AI readiness now to protect creativity, trust, and human insight in marketing.

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In this episode, ArtForm CEO Janet Waring and SEO Specialist Hunter Waring cut through the hype around answer engine optimization (AEO) and generative engine optimization (GEO). While these buzzwords dominate marketing chatter, the hosts explain how they build on the same SEO fundamentals that have always mattered.

Janet and Hunter break down how AI overviews on Google and Bing are reshaping search results, creating zero-click experiences where users get answers without visiting your site. They highlight the importance of targeting long-tail keywords and conversational queries, since people now search by asking full questions. They also stress that a clean JSON-LD structure helps AI models interpret your content, and that concise page summaries can boost visibility in AI results.

Whether you’re new to SEO or a seasoned marketer, this episode delivers timely strategies for 2025 search visibility.

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Chapters / Descriptions

00:00 – Introduction & Context
Defining SEO, AEO, and GEO — and why AI-driven search is changing the landscape.

02:28 – Where AEO & GEO Came From
Origins of the terms, why Google downplays them, and why SEO fundamentals still rule.

08:19 – SEO Tools & AI Visibility
Evaluating expensive tools, how they pull metrics, and what’s guesswork vs. reliable.

10:18 – SEO Foundations That Still Matter
Schema markup, content intent, summaries, and answering questions effectively.

14:02 – How Fast Things Change
Why SEO is evolving daily, and how marketers can stay current.

15:01 – Starting from Scratch
Keyword research, client misconceptions, and the importance of seed keywords.

17:12 – Winning in AI Search
Case studies, domain authority, and what it takes to be cited in AI results.

18:09 – Takeaways & Next Steps
Stay grounded in SEO basics, update strategies regularly, and leverage audits for visibility.

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What does it take to build a creative agency from the ground up—and keep it thriving for nearly three decades? In this episode of ArtForm Intelligence, we sit down with ArtForm Agency co-founder John Waring for a candid conversation about the origins, evolution, and future of the business.

Tune in as John shares:

• How growing up in the print industry shaped his entrepreneurial journey
• The challenges and pivots that kept Artform relevant through massive shifts in tech and design
• How speed, personalization, and small-batch runs have transformed client expectations
• The enduring value of relationships, mentorship, and staying curious in a fast-moving industry

Whether you're a creative professional, a business owner, or just love a good origin story, this episode is packed with real talk, practical insights, and a little nostalgia.

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