Episodes

  • The Business of UX: Defining and Measuring Success with Ravi Singh

    The Business of UX: Defining and Measuring Success with Ravi Singh
    Jan 10 2025

    What does success in UX truly mean, and how can you measure it?

    In this episode, host Ayan Bihi, UX Design Manager talks with Ravi Singh, Vice President of Design and User Experience at PROS, about how UX professionals can align creativity with business impact.

    Drawing on over 25 years of experience, Ravi shares:


    ✔️ Why building relationships is as important as building designs.
    ✔️ How to align UX goals with business objectives.
    ✔️ Practical advice for defining and measuring success in UX.
    ✔️ Tips for staying curious, creative, and growth-oriented throughout your career.

    Whether you're new to UX or a seasoned leader, this episode will inspire you to think differently about your role and the value you bring.

    🌟 Don’t forget to connect with Ravi Singh and host Ayan Bihi on LinkedIn to keep the conversation going!
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    31 mins
  • Building your career with intention

    Building your career with intention
    Aug 27 2024
    In this episode of the Ascend UX podcast, host Ayan Bihi sits down with Marvin Hassan, a seasoned UX designer and leader, to discuss how to build a career with intention. Whether you’re a newbie or a veteran in the UX field, this episode is packed with actionable insights, inspiring stories, and a roadmap to elevate your UX journey. Enjoy
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    21 mins
  • Beyond Screens: AI's Impact on the future of UX Design

    Beyond Screens: AI's Impact on the future of UX Design
    Feb 2 2024
    In this episode of The Ascend UX Podcast, we discuss the potential of AI to revolutionize the field of UX design. Our guest, Kelsey Ruger, Chief Product and Technology Officer at Hello Alice, shares his insights on how AI can augment our design process, help us create more personalized experiences, and even help us understand empathy in a more nuanced way.
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    18 mins
  • UX Research

    UX Research
    Apr 19 2023
    For this episode of the Ascend UX Podcast, we delve into the essential role of UX research when discovering potential usability issues and uncovering design opportunities, and how it provides a voice for users in the design process. Our guest, Anoushka Shahane, a UX Researcher at PROS shares insights into her journey into the field and her thoughts on the research process.
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    21 mins
  • UX Copywriting

    UX Copywriting
    Apr 19 2023
    In this episode of the UX Design Podcast, we explore the often overlooked but essential element of UX copywriting with guest Laura Ancian, discussing its importance in creating a meaningful conversation with users and how it's often left as an afterthought in the design process.
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    13 mins
  • What do you need to become a product designer?

    What do you need to become a product designer?
    Dec 1 2021
    As Shakespeare once said, "A rose by another other name is still a rose" and for the latest episode of the Ascend UX Podcast, we wanted to see if those words ring true in the realm of Design. There are a lot of buzzwords out there today to explain the different roles of a Designer. For our latest episode, we (virtually) travelled to Lebanon, Spain and India to understand the role of a Product Designer. Check out the advice and insights shared with us from Alaa Kabalan co-founder at 247studios, Marynes Rojas Fidalgo Circular Designer & host of the podcast Podcast Diseño Circular and Jaivardhan Singh Channey founder of Studio Mesmer. As always remember to like, share and subscribe for future episodes as we uncover the experience of User Experience Design.
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    30 mins
  • Networking & Professional Communities

    Networking & Professional Communities
    Jun 16 2021
    It’s easy to get caught up learning the latest design tools or staying ahead of the newest trends. But have you considered another activity that could really help your UX journey—participating in your local professional community? Helena Levison joins us as a special guest and shares her story of starting CPHUX, Denmark’s largest UX community. We cover a bunch of topics such as the valuable services a professional community can offer its members, learning what UX is really like from current professionals, overcoming shyness, and even what it takes to be a successful community organizer. So close your web browser, stop tinkering with your portfolio, and go meet some new designers! You might tap into the “hidden” job market and discover your next career opportunity. But more importantly, you might learn a lot and make some new friends along the way.
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    26 mins
  • Resumes

    Resumes
    May 5 2021
    How much do you know about Leonardo da Vinci’s greatest invention? Even though we’re well into the 21st century, the resume still serves as an important communication tool when establishing new professional relationships. Learn how to write an effective resume and help it achieve its purpose–getting you as many design job opportunities as possible!
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    25 mins