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Ask Allison

Ask Allison

Written by: Allison McElroy
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About this listen

The Ask Allison Podcast with Allison McElroy brings nonprofit pros together for real talk, big laughs, and aha moments! Through honest conversations, shared stories, and fresh takes on trends and best practices, Allison keeps it fun, encouraging, and full of heart.


Allison McElroy is a bubbly encourager, nonprofit strategist, and proud Arkansan who loves helping people reach big goals. Founder of The McElroy Group, she mixes heart, humor, and hard-won experience to lift others up. Fundraiser, singer, speaker, cheerleader—when in doubt, just Ask Allison!

© 2025 Ask Allison
Political Science Politics & Government Social Sciences
Episodes
  • Ep. 3 - Crisis Mode: How to Lead When the Money Stops
    Jan 7 2026

    What happens when the grant you’ve always counted on disappears? We sit down with Teresa Mills, CEO of Peace at Home Family Shelter, to unpack a calm, practical roadmap for nonprofits facing sudden funding cuts. From building a pet sanctuary that keeps survivors and their animals safe to rebuilding donor trust after tough seasons, Teresa offers clear steps leaders can use right now.

    We start with radical transparency that steadies your inner circle, board, staff, and core donors, without alarming the people you serve. Teresa breaks down how to communicate early and often, frame the real gap, and invite supporters to stand with you. Then we get tactical: how to identify mission-critical programs, rank ROI, and protect the services that change lives. You’ll hear how to diversify revenue so no single grant or gala dominates, and why small, steady reserve-building transforms your ability to weather delays, shutdowns, and policy shifts.

    If you’ve ever questioned whether events are worth the grind, this conversation will resonate. Teresa shares how cutting a signature event freed up time for deeper donor relationships, monthly giving, and a simple stewardship luncheon that actually strengthens community. We dig into the mechanics of booking donor meetings, what to say on the phone, and how executive directors should lean into fundraising every single day. Along the way, you’ll get practical scripts, post-event follow-up tips that convert attendees into supporters, and a reminder that hope and focus are strategic assets.

    Looking for one step to take this week? Call five core donors with a candid update and a clear plan.

    If this conversation helped, follow the show, share it with a colleague who needs it today, and leave a review so more nonprofit leaders can find it.

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    1 hr and 23 mins
  • Ep. 2 - From Galas To Good: Rethinking Nonprofit Events
    Dec 7 2025

    The room goes quiet, the story lands, tears well up—and then the program shifts and the moment to give disappears. If you’ve ever watched donations evaporate in a 30-second transition, this conversation will feel like a masterclass in what to fix and how to do it fast.

    I sit down with 3W Magazine founder Kasie Yokley to unpack the playbook that helped Northwest Arkansas stop stepping on its own toes. Years ago, galas stacked up on the same night, sponsors were stretched thin, and donors had to choose. Kasie's answer was deceptively simple: build a charitable events registry that lets nonprofits see each other, coordinate dates, and plan with confidence. That single system turned competition into collaboration and raised the bar for fundraising across Benton and Washington counties.

    We get into the details that leaders rarely say out loud. Why “black tie optional” wrecks your photos and brand. Why bloated auctions should shrink to two or three experiences. Why smaller, intimate events with higher tickets and strong themes win hearts and wallets. And most importantly, how to design the moment of impact: tell the mission story, then ask clearly, with pledge cards and QR codes ready—plus a monthly giving option that compounds support without burdening donors.

    You’ll hear practical tactics for better ROI—counting staff time, investing in AV so your message carries, choosing flexible venues that allow donated F&B, and sending concise, bullet-point follow ups that show results fast. We also make a case for balance: one signature event to build awareness, and a second, low-lift touchpoint where donors see programs up close, offer input, and feel like true partners.

    If you plan events, sit on a board, or just want your giving to matter more, this is your permission slip to simplify, clarify, and be brave. Subscribe, share with your team, and leave a review with your best event idea or biggest pet peeve—we’ll feature our favorites in a future episode.

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    1 hr and 11 mins
  • Ep. 1 – The Real Cost of Doing Good
    Nov 7 2025

    If you’ve ever been told to keep “overhead” low, this conversation might change your entire fundraising playbook. Allison sits down with grant-writing powerhouse Melanie Palmer to unpack the long-standing myth that administrative costs should be separate from program costs, and reveals a better way to budget, report, and raise money that actually fuels impact.

    We dig into how 990 categories and charity watchdogs nudged the sector into chasing ratios with no evidence behind them. Melanie shares a practical, test-anywhere definition: a program expense is anything your program cannot function well without. With that lens, leadership, accounting, audits, rent, utilities, insurance, technology, and communications are not extras; they’re the backbone that keeps services alive. You’ll hear a stark pandemic story of a nonprofit that avoided an “admin” hire, overloaded program staff with accounting tasks, and lost a generation of talent, causing a break in services for people who needed help most.

    Then we get tactical. You’ll learn how to build full-cost program budgets by adding one internal step: allocate your board-approved total costs across each program using reasonable, documented methods (time allocation for staff, square footage for facilities, and logical drivers for shared services). Think of it as Lego budgeting; you’re not adding bricks, just arranging them by function. We cover how to present these budgets in grants and major gifts, invite donor restrictions without hiding true costs, and reframe stewardship conversations around outcomes and sustainability rather than arbitrary ratios. Along the way, we share templates, training ideas for boards, and simple scripts to educate corporate funders who already fund their own operations without apology.

    If you’re ready to move from scarcity to clarity and raise what your mission actually requires, this episode gives you the language, the model, and the courage. Subscribe, share with your team, and leave a review to help more nonprofits fund impact, not ratios.

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    58 mins
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