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Attract. Engage. Grow.

Attract. Engage. Grow.

Written by: Lindsay Young
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 Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into customers.© 2018-2025 Aspens Media Economics
Episodes
  • The Love/Hate Relationship with Product Content

    The Love/Hate Relationship with Product Content
    May 16 2025
    Your customers are shopping online. That’s not debatable. But there’s often a gap between the information your customers need, and what many distributors typically provide on their websites. That means you may be missing out on sales opportunities you didn’t even know you had. A big part of that equation is product information – each distributor has large collections of diverse product types, each with its own complex sets of product data. You need a plan to manage that effectively at scale with the customer in mind. Enter Jason Hein of Acumental B2B. Jason has more than 25 years of experience working with and merchandising a broad range of industrial products. And with years of experience collaborating with distributors and manufacturers of all sizes (from the Fortune 50 to small, family-owned firms), he’s worked with companies at all levels of digital maturity. He joined 3 Aspens Media Founder Lindsay Young to talk about the vital importance of product content on distributors' websites, and what you need to prioritize to deliver a better experience for customers online. Visit Us: 3aspensmedia.com Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/ Connect with Jason: https://www.linkedin.com/in/jasonhein/
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    54 mins
  • The Power of Storytelling in Sales & Marketing

    The Power of Storytelling in Sales & Marketing
    May 16 2025
    “Information is a commodity. What your prospects and customers want is your energy, your belief, your conviction. Stories are the way to do that.” – Dirk Beveridge Breaking through the noise today is hard. And it’s only going to get harder with the rise of AI tools as contributors to content creation. To differentiate your sales and marketing content, you need to infuse real-life examples, real people and personality into your articles, videos, imagery and more. In this session, 3 Aspens Media President Lindsay Young speaks with Dirk Beveridge, who is well-known for his poignant telling of wholesaler-distributors’ stories. He collected those stories firsthand, having just finished the third season of his We Supply America RV tour across the country. You can catch those stories in his film series, available at https://wesupplyamerica.net/. Listen now to this lively conversation with Dirk. You’ll come away inspired to embrace authenticity as a path to connect with prospects and customers. Beveridge is the Founder of UnleashWD and Executive Producer of We Supply America.
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    57 mins
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