Attribution Is a Signal, Not a Solution | Jason Wilson, SVP, Strategy and Operations @ Strategy Labs
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Attribution Is a Signal, Not a Solution | Jason Wilson, SVP, Strategy and Operations @ Strategy Labs
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About this listen
On this episode, we interview Jason Wilson, SVP, Strategy & Operations @ Strategy Labs.
In this interview we cover:
- What a high maturity analytical marketing environment looks like.
- How attribution is one signal among many, not a silver bullet.
- The pitfalls of marketing technology and what to look out for.
- 'Reverse' Attribution
- The Four I's of Personalization
Follow Jason Wilson on Linkedin.
Watch the video version of this episode on YouTube.
To see clips and additional insight from this episode, follow Cameron Warren on Linkedin.
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