Co-reg has a bad reputation in the newsletter world—but most people are doing it wrong.

In this episode of Audience Bridge Insights, Chris Miquel sits down with Tim Bourquin (Co-Founder of AfterOffers) to break down what actually works in co-registration today, how to scale list growth without destroying deliverability, and why activation—not CPL—is the metric that matters most.

What You’ll Learn:


— What Is After Offers & How Co-Reg Works
— SMS Co-Reg: TCPA, Compliance & Double Opt-In
— Tim's Origin Story: From LAPD to After Offers
— Co-Reg Pricing: CPL Then vs. Now (Email & SMS)
— Expanding Beyond FinPub & Why Topic Matching Is Everything
— Building Both Sides of the Network (The Chicken-and-Egg Problem)
— When to Use Co-Reg (and When NOT To)
— Email Frequency, Nurture Strategy & Activation Tips
— Tracking Performance & What Traffic Sources Are Converting Best
— Offer Count, Compliance & the 4-Layer Email Validation Stack
— Ramping Co-Reg Slowly & Welcome Email Best Practices
— The Future of Co-Reg: SMS, AI Matching & Identity Graphs
— The Future of Newsletters: Deliverability, Personal Branding & AI
— Mindset, Habits, Book Recs & Where to Find Tim

About Tim Bourquin

Tim Bourquin is the Co-Founder of AfterOffers, a co-registration platform working with 350+ publishers and 80–100 advertisers across multiple verticals including finance, health, and tech.

Linkedin: https://www.linkedin.com/in/timbourquin/

X: https://x.com/TimBourquin

After Offers: https://www.afteroffers.com/

About Chris Miquel

Chris Miquel is the Co-Founder of Audience Bridge, helping newsletter publishers improve deliverability, optimize list growth, and scale revenue through smarter data and segmentation strategies.

Subscribe to Our Newsletter: https://links.audiencebridge.io/subscribe-v2

Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismiquel/

Follow Chris on X: https://x.com/miqchris

What if the thing quietly killing your email program had nothing to do with your content, your subject lines, or your list size?

In this episode, Chris sat down with Armando Roggio, VP of Audience Development at Quartz, to dig into the deliverability blind spot most media operators never see coming — until it's too late.

Armando shares what surprised him most when they started fixing Quartz's email infrastructure, how activation rates jumped from 10% to 40%, and why the industry's obsession with list size and CPMs is pointing publishers in exactly the wrong direction.

They also get into the compounding nature of deliverability decay, why ISPs aren't exactly rushing to warn you when things go sideways, and the one question every publisher should be asking about their lead sources but almost nobody is.

Honest, specific, and packed with things you can act on — this one's worth a full listen.

Guest: Armando Roggio - Duplex (Quartz)

• LinkedIn - /in/armandoroggio/
• Website - Quartz
  
  

Host: Chris Miquel - Founder, Audience Bridge

• LinkedIn - in/chrismiquel
• X (formerly Twitter) - @miqchris

🔗 Learn more: www.audiencebridge.io
📧 Subscribe to Audience Bridge Insights: www.audiencebridge.io/subscribe

Most newsletter publishers obsess over cost per lead. Nathan May, founder of The Feed Media (the largest agency for newsletter growth), explains why that's the wrong metric—and how one of his clients 10x'd revenue by increasing their CPL by 30%.

In this episode of Audience Bridge Insights, Nathan breaks down:

• Why cost per lead is lying to you (and what to track instead)
• How creative became more important than targeting on Facebook
• Why "cheap" traffic sources quietly destroy monetization
• The deliverability mistake that kills inbox placement
• What smart operators do differently (and how they outbid competitors)

Key story: One newsletter increased their cost per lead by 30% and revenue went up 10x. Why? They stopped optimizing for "anyone who would sign up" and started optimizing for "people who would actually engage."

Topics covered:

• Intro: The cost per lead trap
• What's changed in paid media (Facebook evolution)
• Optimizing for engagement vs. signups
• The 10x revenue story (CPL up 30%)
• Building proper revenue attribution
• Scaling campaigns without losing quality
• Defining quality traffic sources
• The deliverability mistake killing newsletters
• Why CPMs are the wrong metric
• Why open rates are misleading
• What smart operators do differently
• The invite-only newsletter strategy
• Rapid fire questions
• Where to find Nathan

Perfect for:

Newsletter publishers, content creators, digital media operators, anyone running paid acquisition for email lists

Guest: Nathan May - Founder, The Feed Media

• LinkedIn - in/nathan-may1
• X (formerly Twitter) - @_May_Ham
• Website - The Feed Media
  
  

Host: Chris Miquel - Founder, Audience Bridge

• LinkedIn - in/chrismiquel
• X (formerly Twitter) - @miqchris

🔗 Learn more: www.audiencebridge.io
📧 Subscribe to Audience Bridge Insights: www.audiencebridge.io/subscribe