In this episode of Audience Bridge Insights, Chris Miquel sits down with Ryan Deiss, founder of DigitalMarketer and Traffic & Conversion Summit, to break down why email remains the most valuable channel in digital marketing — even as social platforms, SEO, and paid ads continue to change.

Ryan shares hard-earned lessons from two decades in digital marketing, including what happens when algorithms change overnight, why owning your audience matters more than ever, and how modern email strategy has evolved beyond long automations and generic broadcasts.

This conversation goes deep into email deliverability, list hygiene, segmentation, AI’s impact on education businesses, and why most brands are still measuring the wrong metrics.

If you run a newsletter, media company, or any business that depends on audience growth and monetization, this episode will change how you think about email.

What You’ll Learn in This Episode:

• Why email was the first social network (and why it still wins)
• How algorithm changes wiped out businesses overnight
• The biggest mistakes marketers make with email today
• Why long email sequences no longer work
• How segmentation and list hygiene protect deliverability
• The 3–6% rule of engagement
• How AI is reshaping education, courses, and content
• Why owning your audience is the ultimate leverage

If you run a newsletter or scale revenue through email, this episode will help you protect deliverability, grow smarter, and avoid the hidden mistakes that quietly destroy inbox reach.

🔗 Connect with Ryan Deiss:

LinkedIn → ryandeiss

X → ryandeiss

Youtube → RyanDeissOfficial

🔗 Learn more about Audience Bridge:

Website → https://www.audiencebridge.io

Newsletter → https://www.audiencebridge.io/subscribe

In this episode of Audience Bridge Insights, Chris Miquel sits down with one of the most respected deliverability experts in the world — Matt Vernhout, Principal Consultant at Email Industries, founder of EmailKarma, co-chair of the BIMI Working Group, and a 20-year veteran in email policy, authentication, and sender reputation.

We dive deep into what’s really happening inside Gmail, Yahoo, and Microsoft right now, how authentication is changing, and the new rules every sender needs to follow heading into Black Friday, Cyber Monday, and the 2025 holiday season.

Matt breaks down:

🔹 Why more emails are landing in Gmail Promotions (and why that’s not bad)
🔹 The #1 misconception newsletter operators have about deliverability
🔹 How authentication (SPF, DKIM, DMARC) really affects inboxing
🔹 What DKIM2 and DMARC 2.0 (“DMARCbis”) mean for the future
🔹 How AI is changing filtering, classification, and spam detection
🔹 Why warmup services are failing — and when they might still help
🔹 How subdomains and sender domain strategy impact your reputation
🔹 How to prevent cross-contamination across teams, tools, and ESPs
🔹 The right way to run reactivation + winback campaigns
🔹 What every sender MUST do in the next 2 weeks before Black Friday
🔹 Why data hygiene, validation, and new-user segments matter more than ever
🔹 How to avoid destroying your domain reputation in Q4
🔹 What’s coming next in email protocols and global platform policy

If you run a newsletter, send marketing campaigns, or rely on email revenue — this episode is packed with strategic, tactical, and future-focused insights that will save you time, headaches, deliverability failures, and lost inbox reach.

🔗 Connect with Matt Vernhout:

• LinkedIn → https://www.linkedin.com/in/vernhout/
• X → https://x.com/EmailKarma

🔗 Learn more about Audience Bridge:

• Website → https://www.audiencebridge.io
• Newsletter → https://www.audiencebridge.io/subscribe

In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry.

LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process.

Together, we break down the real reasons your emails aren’t inboxing and what you can do today to fix them.

🔥 Topics Covered:

• Why your content is getting filtered (and it’s not “spam words”)
• Image compression, code bloat & secure links
• DMARC, SPF, DKIM, and BIMI explained in plain English
• How hackers use “list bombing” & how to protect your forms
• Dedicated vs Shared IPs — which one’s right for you
• When your deliverability crashes overnight (what to check first)
• Google’s One-Click Unsubscribe enforcement
• How LB saves brands millions on email infrastructure
• What to audit before selling your media or newsletter business
• Where to find LB & final thoughts

💡 Key Takeaways:

• Bloated HTML and uncompressed images are killing your inbox placement.
• DMARC is no longer optional. Start at p=none, collect data, then move to reject.
• Shared IPs are fine for low senders, but serious senders need dedicated infrastructure.
• Google now enforces one-click unsubscribes. Non-compliance = lower reputation.
• Your deliverability = your revenue. Stop guessing, start measuring.

🔗 Connect with LB Blair:

• LinkedIn → https://www.linkedin.com/in/lbblair
• Send Edge Consulting → https://www.sendedge.com

🔗 Learn more about Audience Bridge:

• Website → https://www.audiencebridge.io
• Newsletter → https://www.audiencebridge.io/subscribe

🔗 Inside this Episode:

• Image Compression → https://tinypng.com/
• Spamhaus Reputation → https://www.spamhaus.org/domain-reputation/
• Gmail Enforcement → https://support.google.com/a/answer/14229414